Where Does The Micro Business Go?

" Shopping Mall Microquotient: multilevel distribution is promoted by offline sales.

In addition to traditional pyramid schemes, in the Internet age, E-commerce mall, which has been packaged as a normal business marketing tool, still has pyramid selling color. In the era of mobile Internet, this kind of mall has changed to the mobile phone end, becoming a micro dealer on APP mall and WeChat, but using the same means to operate network pyramid selling.

For this new "Shang Cheng style" micro business, using WeChat's "marketing" behavior, Tencent told the daily economic news reporter that the third party responsible for operation bears the responsibility of management.

Mall recruitment recruitment "join"

"Buy the same goods, send the same price vouchers, and make money for free shopping. You can get cash deduction and earn millions of annual salaries through every person you invite to the mall." This is a Post-80's white-collar worker named Li Na (a pseudonym), who received a "treasure book" from friends. At the same time, he attached a link to WeChat page. The headline was "millions of salary strokes for all kinds of talents!"

Li Na told the daily economic news reporter that he thought it was a page of recruitment work. After opening it, he found that he needed to access a third party authorization called Guangzhou Hui Zhong world Agel Ecommerce Ltd. After clicking on the login, the display interface is a "VIP network's personal center". The bottom is the mall entrance, with all kinds of merchandise in it, and the authorized login has just acquired its WeChat nickname and avatar.

According to Li Na, there are two conspicuous text links in the personal center page, and a two-dimensional code appears after opening "invite friends to make cash and voucher" immediately. The above is clearly prompted, "link the links to friends circle, invite more people to join, earn the cash reward of 5% of the shopping amount per person invited by me."

When Li Na hits the link "I want millions of salary", it will automatically enter the WeChat payment page with a transaction amount of 50 yuan. "My friend who invited me to join me said that they paid the 50 yuan to become a VIP member, because it was equivalent to a repurchase of 50 yuan for 100 yuan voucher, and the amount of money invited by my friends every time I spent in the VIP mall could receive 5% of the cash award, which could be made at any time." Li Na also revealed that there are "direct invitations" and "indirect invitations" arranged in the middle of the page. Below, there is a row of characters showing that "3497935 people have registered the VIP net, and you are 3496948th."

Li Na believes that the invitation to join the link can make money, this mode is similar to pyramid schemes. The platform's instructions show that the more money the inviting people spend in the mall, the higher the level of invitation will be, and the higher the cash bonus will be.

According to Li Na, one of his friends has invited 95 people and received nearly 600 yuan in cash vouchers, but the invited people did not consume, so there was no royalty. Most of the goods in the mall are unnamed products. They can not confirm the authenticity of the goods, and can not even compare prices. Even the merchant information is not found. It is difficult to estimate the volume.

In addition, Li Na also said that the VIP red envelope of the platform is more attractive. Every invitation to a friend, a friend to invite a friend to register a member, an invitation can get 5 yuan voucher / person, and the voucher can be exchanged freely in the mall.

　 Customers are difficult to judge the quality of goods.

Li Na said that the so-called micro mall has the characteristics of small amount of transactions and huge number of entries. Members are usually admitted through preferential discounts and sharing of friends circle. At the same time, the mall has physical commodities, but most of them are cosmetics, clothing and jade jewelry, and the price elasticity is large. It is often difficult for ordinary users to judge their actual value.

For the marketing behavior of the Shangshang City, Tencent official told the daily economic news reporter that for the third party development and operation of the micro shop, the third party provides server storage and security services, and the third party platform has the responsibility of management.

In February 15th this year, the WeChat team issued an operation announcement that it would rectify the illegal distribution mode behavior of WeChat public platform, and crack down on such actions as inducing sales scrolls by means of distribution mode based on the sales performance of offline sales and the promise of revenue.

　　 "Imported" micro businesses: members rely on the development of offline "outing"

With the rise of micro business in recent years, some stories of real or fake "little people get rich quickly through micro businesses" have produced strong demonstration effects in society and attracted more people to put in. The daily economic news reporter learned from the survey that the idea that many people first came into contact with this kind of story was "not brainwashed," but when it was driven by curiosity, it fell into the trap of this kind of story behind the scenes. Wang Hui, a white-collar worker in Beijing (a pseudonym) has talked with reporters about a thing that happened around him.

　 Not for sale commodity Selling "services"

According to Wang Hui, it has a group of WeChat, which is mainly based on friends. In this group, people sometimes recommend some so-called money making opportunities. In most cases, they do not care about this kind of information, but sometimes they respond to some contents out of curiosity. After responding, people who send "business opportunities" will then add them to WeChat friends.

Wang Hui once passed a video link with a "11 minute introduction to the global tour club", and said, "a brief video of core business. If we see business opportunities and interests, we can talk about it in detail."

The video link is mainly about the so-called global best travel club called "Dream Tour". According to the video, the travel club originated in the United States and is launched by WorldVentures world travel service. The club claims that the participants will offer discounts for hotels, air tickets, chartering rentals and so on in the future. If they share with others, they can make money on the side of the tour.

Wang Huixiang, the daily economic news, told reporters that this organization is different from other micro dealers. It neither stores nor sells goods, nor does it deliver goods. It sells only "member services", and promotes the concept of "dollar" to users. It is very tempting for white-collar workers who are looking forward to their holidays in the office every day, and will send many members "enjoy the trip" to seduce people. "Once you join, you will fall into a bottomless pit because you have to become a member first, and then you can get bonus and points to travel by selling membership cards to your company. Most importantly, in addition to paying hundreds of dollars in membership fees, the monthly fee will be paid again. "

The video provided by Wang Hui shows that the entrance fee for the "Dream Tour" is $200, the monthly fixed fee is $50, and to be a sales representative, it is necessary to make a one-time payment of $100 at the admission fee and the monthly fixed fee, and the cost of $11 per month. To be a sales representative can get some awards, which are basically related to the development of other people's participation. For example, when a member introduces four new members at any time, and allows the four new members to keep the monthly fee, the referee can no longer pay the membership fee. If a member introduces six members in the first four weeks of the membership, he can get a prize of 570 dollars. Besides, he also relates to the award of the award, the wings prize, the wheel prize and so on. "The introduction of 20 new members in one month can get the so-called wheel reward, that is, the referee receives a reward of $600, and the BMW car can also be purchased from the club with this award." Wang Hui said so.

　　 Wechat Business The driving force behind the business is social networking. It is a new business form based on the Internet and grassroots. It has no original sin. Any new thing will have a savage growth experience at the beginning of its development. So at least from now on, it can not be concluded that "micro business" has become "dangerous business".