What Is The "Big Boat Turn" Of Traditional Department Stores?

After the provincial capital has already had a large number of commercial complexes such as Le Tai Center, Vanda Plaza and Dongsheng square, the north state commercial city has made such a big adjustment, Xiong Lijie, deputy general manager of the North State business city, said, "less than 100 thousand square meters of operating area is not enough to support the volume and development speed of the annual sales of 4 billion."

More than doubled, increasing brand catering, children's playground, theme cinema and other new formats, increasing sunken plaza and other new functional areas.

The new north is completely different from the previous department stores. Its reopening business means that the largest traditional department store in the provincial capital has changed its face and ranks among the major commercial complex.

The industry analysis, the impact of the electricity supplier,

And changes in consumption patterns have made tradition.

It's the same thing.

On the one hand, with the rapid development of electricity providers, traditional businesses are facing severe challenges in the market, especially in the department store industry. In 2014, there were 201 department stores and supermarkets in the country.

On the other hand, after 80 and 90 are becoming the main force of consumer groups, the proportion of household consumption and living consumption is increasing. Consumers have changed from pure shopping style in the past to more and more social, leisure and experiential consumption.

Against this background, traditional shopping department stores are becoming more and more difficult to meet the needs of consumers.

Throughout the history of the provincial capital's commercial development, there is no shortage of cases that have left the competition stage in the face of the new changes. From the Wanfang shopping mall, the Zhongshan commercial building to the ocean department store and the Parkson Department Store in recent years, it is regrettable that every time we close and withdraw.

The "changing face" of the north country mall represents a pformation of the traditional department stores in the provincial capital. As for whether the traditional department stores can be brought out of the "mire", the industry believes that it needs to undergo a period of cultivation and trial.

Faced with the new situation, many traditional businesses of the provincial capital have been seeking pformation.

New hundred square and Yi You department store have increased the dining, leisure, entertainment and other experiential functions on the basis of the department store, and the sales volume of the store has increased after upgrading.

Famous brands in Tianyuan increase the development of featured businesses, thematic operations, environmental landscaping, and online and offline interconnection.