Jiangxi Textile Industry Exports Grew Steadily In The First Quarter

In the first quarter, the whole province Textile industry Maintain steady growth, actual exit US $1.38 billion, up 3.6% year on year, including US $340 million in textile exports, up 24.9% year on year; clothing Exports reached 1.02 billion US dollars, down 1.9% year on year.

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In recent years, with the development of Internet technology, e-commerce, as an important channel in the clothing industry, has risen rapidly. The growth of clothing retail sales in traditional channels has slowed down. At the same time, clothing retail sales in e-commerce channels have grown rapidly. However, both pure online shopping and traditional physical store shopping have their own advantages and disadvantages. Online shopping is more convenient and fast, but lacks service experience such as try on and after-sales service; Traditional physical store shopping can be selected after personal experience, but the scope of searching for goods is limited. Therefore, O2O, a new business model with interaction and integration of online (network) and offline (physical store), came into being. Enterprises actively guide consumers to complete all aspects of shopping across online and offline channels to overcome the disadvantage of single channel shopping and ultimately provide consumers with a more convenient and high-quality shopping experience.

Consumers can search for goods offline, try on experience and purchase online, or search online. After offline try on, they can complete the follow-up process of purchase. After online shopping, consumers can easily enjoy after-sales services such as return and exchange in physical stores.

In response to the changes in the market environment and the rise of new channels, Jiumuwang officially launched the O2O project in 2014 in order to provide customers with online and offline integrated services, achieve business integration of physical sales terminals and e-commerce platforms, and enhance core competitiveness. Phase I of the project plans to build a basic environment, achieve online performance growth, and improve the organization's Internet thinking.

On April 21, 2014, the first direct selling sub warehouse was launched, marking Jiumuwang's new business model of sub warehouse delivery and opening up the integration of direct selling inventory; On July 3, the first franchisee went online in separate warehouses, further expanding the content of separate warehouse delivery business, opening up the integration of franchise inventory, deepening the community of interests of franchisees and Jiumuwang, and creating a win-win business retail model; On September 1, the official website of Jiumuwang E Mall was officially launched, and the unified order management platform established the basis for retail big data analysis. O2O's information system architecture for providing customers with online and offline integrated value services was gradually improved; On November 11, the daily online order volume was close to 150000, the delivery cycle was completed within 2-4 working days, and the delivery capacity was ahead of its peers, marking that Jiumuwang's omni channel inventory integration and order integration model were fully opened, which could provide customers with higher service delivery levels and better shopping experience.

So far, all the objectives of Phase I of Jiumuwang O2O project have been achieved as planned, which has been recognized by the franchisees and platform parties. The offline participation in online sales has achieved initial results. The online O2O platform (Kucunyun, Order Cloud, E-mall) has laid a good foundation for the integration of online and offline businesses, and has become a new starting point for Jiumuwang's transformation to retail. In February 2015, Jiumuwang issued the 2015 Plan for the O2O Project, which plans to achieve omni channel marketing and promotion integrating the Internet, and increase the service content of sales terminals by using mobile Internet, Open up online and offline rights and interests of members, and support mobile phones and other emerging payment methods.

On April 15, WeChat payment has been successfully piloted in Jiumuwang terminal stores in some cities. Next, store WIFI, store 3D experience, C2B customization 4.0, mobile networking marketing platform and other initiatives will be realized in succession. Adhering to bringing better services and more convenient shopping experience to consumers, what surprises will the Jiumuwang O2O project bring? In the middle of April 2015, the WeChat payment function of Jiumuwang terminal was fully launched, and it was piloted in some urban terminal stores. Since then, consumers can directly use WeChat payment when shopping in Jiumuwang stores in Nanjing and Hangzhou, which also marks that Jiumuwang O2O has achieved phased results, and the mobile channel for financial settlement is unblocked, which will bring consumers a more convenient and flexible transaction experience, and promote the extension of financial integration to the terminal.