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Zaozhuang Textile Industry Achieved Remarkable Results In The First Quarter, And Technological Pformation And Marketing Channel Optimization Were Effective.

2015/5/8 11:46:00 56

Textile IndustryMarketing ChannelTextile And Clothing

Zaozhuang City Central textile industry strong momentum in the first quarter

Since the spring of spring, many backbone textile enterprises in Zaozhuang have stepped up their technical reform, accelerated the equipment renewal, and actively widened the marketing channels, and the enterprise managers were actively looking for partners.

In the first quarter, Zaozhuang City Central District

Textile industry

The development trend is better than expected. Enterprises above designated size are stronger than small and micro enterprises, with sufficient staff and sufficient orders.

Efforts to reform technology and strengthen the foundation have achieved initial success, and the atmosphere of mutual cooperation in the industry is gradually increasing.

Quality customers increase, processing orders are full.

Textile enterprises in Central District pay great attention to cultivating high-quality customers, and actively seek and select outstanding partners.

After the festival, most business managers went out, and Longxiang, Haiyang Zhongtai, century, Bao Yuan and other enterprises went to Hongkong, Qingdao, Shanghai and other places to discuss cooperation intentions and sign new orders.

At present, many backbone enterprises have relatively stable terminal customers, and the second-hand orders have a significant downward trend.

Orders for Enterprises above designated size are generally adequate and prices are ideal. The orders of vice president enterprises are generally discharged until June. The orders of Zheng Kai, Long Xiang, Hai Yang, Zhongtai, Hua Pai, brocade embroidery and other enterprises have been full year.

Haiyang Zhongtai has 300 thousand overloaded orders before the end of June.

In order to rush the order delivery period, Hua Pai group has more than 10 cars running outside the processing point every day.

Export earnings are strong and marketing channels are optimized.

This area

Textile and clothing

Exports continued to maintain strong momentum, showing substantial growth.

According to Customs Statistics: from 1 to February this year, 26 textile enterprises operated independently, earning 35 million 740 thousand US dollars, an increase of 47.5% over the same period last year.

Among them, Hai Zhi Jie and Lu Rui company increased by 71.6% and 192.3% respectively.

Gold Field Ltd online sales have expanded to the international market.

With the optimization of marketing channels, most of the key enterprises directly signed the wholesalers and supermarkets at home and abroad, and shook off the intermediate links of foreign trade companies. They effectively dissolve competing orders, compete against price and vicious competition, and win high-quality orders, purify the market environment and enhance profitability.

At present, the whole industry has a certain market for customers holding low quality, low grade and low order products. Only small and micro businesses have a certain market, and orders with low added value are basically unattended in Enterprises above designated size.

The technological pformation will not be reduced, and the equipment renewal will be accelerated.

Last year, a number of backbone enterprises in the region took the initiative to increase the introduction and application of new equipment and new technologies, and the level of technology and equipment in the whole industry increased significantly.

Longxiang, Huaxin, Lu Rui, century and other enterprises are focusing on the target of purchasing equipment.

Hongtai company has continued to improve its new equipment last year, and has invested more than 400 yuan this year.

Jinxiu company invested nearly 1 million yuan in new printing equipment.

We should continue to make innovations in technological pformation, to produce equipment, to increase our technological strength, and to increase productivity, while actively expanding the market and widening the market.

Marketing channel

These are the ways of production and development of enterprises.

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