Salesperson Is Part Of Brand Image.

Salesperson is a very important part of brand image. It is the front line of selling directly with customers, and is also a vivid image of the brand, to a certain extent, it also represents the corporate image.

Therefore, the selection of salesmen's appearance is very critical.

When choosing, there should be an idealized salesperson model first, then select a quasi model in the candidate, according to the appearance conditions of the quasi model, such as height, weight, face shape, skin color, hairstyle and so on. Finally, choose the candidate who is closer to the quasi model as the recruited salesperson.

Surprise is always a winning weapon. Breaking the fixed thinking will easily grab everyone's attention. This view is also suitable for selecting salesmen.

"White-collar" is a very influential brand in recent years. The company is a brand clothing company targeting women over 35 years old. According to the usual practice, the female salesmen of similar age will be served in the store.

However, the company treats the salesperson problem in reverse thinking, and arranges all the boys around the age of 25 to be salesmen in the stores throughout the country.

The basic point of view is:

It is the golden age of age that does not lack the attentions of boys.

Middle aged women have lost the advantage of age, and there is inevitably a sense of loss, but they also have a desire to get heterosexual care from the bottom of their hearts. Young boys provide clothing services for them, so that they can be satisfied in subconsciousness.

As a result, this service mode has gained good results immediately after being launched, and has become a sales feature.

Sales results vary from person to person.

At the same time in the same store, the same products will have different sales performance.

Therefore, the training of salesmen's service skills is a major task of the human resources department of the brand clothing company.

Salesmen's work engagement, language infect and behavior standard are three magic weapons for salesmen to expand their sales performance.

A salesperson who is fluent in language, sincere in Hospitality and recommends the right will undoubtedly be more or less enthusiastic than one.

The salesperson's performance is outstanding, and the activity of salesperson is also a key factor to attract customers. If the salesperson is working nervously, the store will show vitality. The leisurely action of the salesperson can make the customer feel relieved. The correct and regular clerk behavior can make the business flourishing.

The dress of the salesperson at work is generally regulated by the shopping malls. In order to maintain the unity of the shopping malls, each shopping mall requires the entry personnel of the Brand Company to wear their uniform uniform.

Only when the partners of the market are famous and famous companies, their sales performance is very important in the shopping mall, then it is possible to allow them to wear clothes that represent the brand image of the company.

Nowadays, there are many casual brands that directly make salesmen wear uniform costumes in the clothing launched this season. This way can make customers clear and clear brand style, and it is also a good choice.