Tide Godfather Michael Duboi: The Coolest Person Doesn'T Need Chanel.

Michael Duboi, who is also the planning publisher of ALL GONE, the core figure of La MJC of French creative organization and co founder of CLUB 75, is one of the most important figures in the street culture circle.

In 2006, La MJC began publishing the ALL GONE series, which is known as the "street trend Bible". It will make every year's street cultural events and income of more than 180 items representing the most representative street culture, including shoes, toys, Tee, skateboards, art inserts, collectibles and so on, and make an in-depth analysis of the design concept of each single item.

Since "ALL GONE 2005", the publication of the ALL GONE series has been going on for almost ten years.

In the ten years, street culture has shifted from underground to the ground. It has also become the inspiration source of countless designers. From kirt Cobain of nirvana to Yamamoto Teruji's men's dress, street temperament and street clothes have penetrated into the core of fashion.

"Think about Hip Hop, what it used to be. Now everyone is listening. You can feel this music everywhere.

15 to 20 years ago, if you wore sneakers, you wouldn't be able to get into club. Now it's much more popular than before.

People's mentality is gradually changing, some people are very unhappy, but I like this.

Duboi said.

In March 19th, the Shanghai All signed by CONVERSE and CLOT was held at the Converse IAPM shop in 2014. As the author, dupoy also came to the scene.

Duboi was not tired at all, wearing a simple white T-shirt plus.

When speaking English, accent has a strong French accent. Some words like falling into the water need to concentrate on listening.

He is more likely to get closer than he thought, and he has not forgotten to write a long list of complicated names on the paper. He said that when excited, he would refer to the people around him for fear that he could not express himself completely. He looked like an ordinary and sunny boy.

"I am definitely not the kind of person who is dressed in western style clothes. I am more than 30 years old. I still need to find someone to tie my tie (preferably a girl)!" Duboi described himself in front of the media.

The studio in Paris is full of tide cards on the windowsill.

The ALL GONE series is neatly arranged on the bookshelves, and the interior furnishings show a strong Street atmosphere.

"For me, the real difficulty is filming in books.

There are probably hundreds of samples that are selected every year. My team and I have to take them to the studio to take pictures, so that I can feel what I want.

I don't like to use other people's pictures directly, which is also the most difference between ALL GONE and other magazines or books of the same type.

Street culture mixed dress design, multimedia art and all kinds of avant-garde sports form the same body. It is difficult to distinguish the street culture in different regions according to some characteristics. In dupe, it is a whole in the spiritual temperament.

"Through the Internet, people all over the world share street culture."

He said, "but there are some nuances of clothing in different regions, such as the Japanese do not like the bulky shoes that are popular in the United States. The Italians like the light running shoes will make Moscow people repel."

Faced with doubts about whether commercial implants exist in the book, Duboi resolutely denied it.

The single item included in the book every year is also a personal collection of his friends, so in his mind, the first attribute of "ALL GONE" is still very personal.

"It doesn't matter if something newer or more dazzling comes out, because all the starting points of the book are based on what I want, which is beyond doubt."

He said.