Secondhand Clothing Stores Look For Spring In Restoring Ancient Ways.

Second hand clothing is developing into a big industry.

In 1974, Buffalo Exchange opened its first consignment shop in Tucson, a small town in the southern Arizona city, and now has 49 sales outlets nationwide.

Crossroads Trading Co. was opened in San Francisco in 1991 and is now expanding to 32.

According to Quartz, between 2014 and 2015, the Top10 value of luxury brands, including Prada, Gucci and Cartier, decreased by 6%, and the total loss was 7 billion US dollars. On the contrary, the second-hand clothing market reached 16 billion, and it increased by 6% per year, Racked reported.

2011 annual sales of second-hand shops established in the year of PoshMark were nearly $100 million.

What is the secondhand clothing store? In a nutshell, some people send clothes that they do not wear to the store. When the clothes find new owners, the original owners and the consignment shops will receive corresponding profits.

The distribution varies from shop to shop.

For example, Second Time Around will return 40% of the clothing sales price.

Crossroads Trading Co. will only return 35%.

Sellers can also choose to divide multiple points, such as 50%, but more than 10% of them should be returned to the store through purchase.

Take Buffalo Exchange for example, the chain used consignment shop offers two choices. The original owner can ask for cash to return 30% of the selling price, or accept 50% of the selling price to buy other goods in the store.

The latter looks attractive and has successfully converted some of the vendors into a fixed customer base.

Just like past pawnshops, bargaining is indispensable.

"It is difficult for people to evaluate their own objects objectively. They tend to overestimate their clothes."

Buffalo Exchange, a branch manager at Chelsea Justin Goellner, told Racked that something valuable to you does not mean that other people will recognize this value.

In order to avoid personal feelings affecting the reasonable pricing of clothes, Crossroads has made a clear stratification of prices.

For example, the price of basic H&M (Forever, 21) is located between $9.50 and $12.50, and Topshop (Zara) is $16.50 $25 $25, intermediate products (better tailoring, or better cloth with leather) $32 $37, and the designer product is between $47 and $47.

However, price differences may also come from different styles.

Like Crossroads, because its store is mainly in Broolyn, locals prefer Madewell and Rachel Comey, so Crossroads mostly takes "street breeze" as its main reason, and the price is relatively cheap. It even becomes a place where passengers pass through and love to clean up one or two pieces.

Buffalo Exchange, Beacon "s Closet" will avoid relative street or fast fashion brands. They believe that these brands are cheap and lack of characteristics. It is difficult to change hands. Therefore, they pay more attention to products such as designer limited money and brand out of print products. From Diane von Furstenberg, Alexander Wang, Rodarte to Alexander, to the present advanced shop, there are many tidal spots.

Why do people love secondhand shops? One reason is that consumers pay more attention to cost performance than before, and want to get good clothes at cheap prices.

At the same time, people began to feel very worried about the very short update of the fast fashion cycle. The more they buy, the more they lose.

Fast fashion brands including H&M and Uniqlo have been launched.

Business, by comparison,

Maybe it's a better place to go.

"People often buy clothes to buy the wrong size, and when they get home, they put them aside.

We get a lot of clothes from Nasty Gal or ASOS, almost all brand new and tag. "

Justin Goellner said.

American

There are more than 100 years of history. The earliest Goodwill and the Salvation Army are also known for their purposes.

Many charitable shops are still on the streets, but more shops are based on the concept of "second-hand sale" which was popular in the 60s and 70s of last century.

At that time, Angela McRobbie, a British cultural theorist, spent a whole chapter in her book "post modernism and pop culture" that this "second-hand market" should be taken seriously.

She thinks, "compared with the simple behavior of money exchange for goods in ordinary stores, second-hand shops reflect the exchange of cultural ideas and an important way of spreading subcultures."