Fang Chao: A Complex That Will Breathe And Grow.

A commercial complex with vitality is a commercial complex that keeps breathing fresh air and growing.

The moment of completion is only the beginning of a long road.

Commercial real estate in particular needs continuous improvement to maintain competitiveness, retain tenants and attract people.

Despite the fact that

The impact of the slowdown in consumption is more or less on the sales performance of high-end shopping malls.

However, in 2014, SKP was still closed by 1/6 of the total area, with a sales volume of 7 billion 500 million yuan, which was unchanged from 2013.

In order to enter the forefront of the world's retail industry (striving for 10 billion sales in the next three years), international retail experts will upgrade and adjust according to SKP characteristics.

The core of the pformation is brand structure and floor function layout.

Take the four tier shopping mall as an example, some clothing brands that once occupied the atrium were moved to the ground floor.

Reintroduce 84 high-end luxury clothing brands such as high-end clothing, shoes and so on.

The four floor has created the "Asia's largest famous women's shoes area and international boutique women's clothing area", while the four level K Avenue has also become an interactive venue for shopping malls, brands and customers.

The B1 layer has been converted to a low price fashion, with an average price between 1500 and 2000 yuan.

SKP can not be all luxuries, Fang explains.

Because after 90 is becoming the main consumer.

In addition, SKP is also introducing designer brands.

Although it is not the best time to look at the benefits in a short time, fashion people like to be individualized and adapt to the changes of the times.

The business part is not just about achieving brilliant results.

On the south side of the complex, Huamao's own shopping center is often used as a comparison object.

A consulting firm predicted that the Huamao shopping center might be converted to office buildings.

However, Fang Chao denied that business conditions were getting better and better, and the annual rent level increased significantly.

Fang Chao disclosed that at the outset, Huamao shopping center had made sacrifices to ensure the smooth opening of the new world.

Before the official operation of Xinguang heaven and earth, Huamao shopping center did not inviting business.

Introduction is also the first consideration.

For a complex of 40 thousand white-collar workers, Huamao shopping center is an important part of business. Zegna and Muji have shops here.

The high-end restaurant and Tai Dong cuisine came to China Trade Center last September.

The upgrading of office buildings is reflected in the PM2.5 air purification pformation project.

Huamao office breaks through the limitations of the general fresh air system, and adopts PM2.5 special electrostatic filter to ensure the fresh and clean indoor air in office buildings.

Although nearly two years ago, new office buildings in Beijing began to invest heavily in "green", but ten years ago, the air problem has not been paid so much attention.

To create a garden like office environment, Huamao has invested a lot of energy in indoor and outdoor landscaping. It is the largest public building project in Beijing.