Guangzhou Set Up A New Team To Start Two Businesses

"Some traditional enterprises have failed in transformation because the decision-makers' inherent thinking and employment concept have not changed." Pan Jianzhang said that after a certain degree of business, decision-makers often use the past successful experience to face new things. For example, after the emergence of new business mode of electricity supplier, many traditional enterprises have set up an electric business department to deal with the impact of the Internet. However, there is a great difference between the electricity supplier and the traditional store management team in terms of thinking and behavior. How to integrate these two groups of people into a common goal and how to allocate the benefits between the two teams is a big problem. Poor handling is often counterproductive.

Therefore, Pan Jian Zhang Simply set up a new company in Guangzhou and form a new one. team To operate "station fit".

The station is suitable, except for me, all the other recruits are new. Pan Jianzhang said, because ODM's business has been very mature after more than 10 years and twenty years of operation, so he can feel free to give it to others. When he entered the age of no doubt, he built a "station fit" with a group of young people with a new entrepreneurial attitude. "I am very optimistic about young people from the 1980s to the 1990s. Once they have the chance to let them do what they like, they will be very dedicated and hardworking." Pan Jianzhang said.

"Traditional" shoes Sales mode is too many pitfalls for brands, which often put brands in trouble. Pan Jianzhang said, at present, many traditional brand shoes enterprises have high inventory problems. Because shoes are just as popular as clothes, and the speed of change is too fast. No one knows who is going to explode before going public. So a large number of new items have to be prepared every quarter, but the number of popular bursts is often the only one. What about the remaining unsalable funds? They can only be sold at low prices or even at a loss. Otherwise, the backlog will be worse in the warehouse. Pan Jianzhang said.

In addition, the selling price of the store will also give the brand a high rental cost. Pan Jianzhang said that in recent years, the development of commercial real estate has led to a large number of commercial complexes in the city. If brands do not enter large commercial complexes, they are worried that they will not be able to cover consumer groups. If fully rolled out, rent and labor costs will remain high.

"I do electric business is to remove these traps and risks one by one." Pan Jianzhang said, "station fit" production is customized products, there is basically no inventory pressure. Although consumers can customize a pair of "station fit" health shoes, it may take half a month to get their shoes, but the "station fit" is a healthy and customized concept for consumers, so consumers are willing to wait and do not need to fight price war to maintain a better profit margin.