POOVE, China'S 500 Most Valuable Brand, Continues To Pilot The Youth Footwear Industry.

A few days ago, the twelfth world

The conference was held in Beijing. The World Brand Lab, the world's authoritative brand accreditation body, released the list of China's 500 most valuable brands in 2015, and POOVE is among the top brands of the exclusive products of young people.

The world brand laboratory is recognized as one of the three largest brand value assessment agencies in the world. Its research results are known as the global barometer of brand trust.

China's 500 most valuable brand is selected by the world brand laboratory through data collection, investigation and research, and has been selected from thousands of enterprises in various industries. It covers all the strong brands that are active in the Chinese market, and has attracted wide attention from the industry and the public.

For 28 years,

Taking brand building as the driving force for the development of enterprises, we must constantly assess the situation and promote the upgrading of brand strategy, so as to build a strong brand of the youth footwear industry in a sustained and steady development trend.

In this assessment, POOVE, with its leading edge in brand, product and terminal, has been highly recognized by all scholars and experts in the world brand laboratory. It has successfully ranked among the 500 most valuable brands in China and has become the sole brand of youth footwear industry.

Three dimensional communication system to enhance brand core value

Brand core value is the main part of brand equity. It enables consumers to clearly and clearly identify and remember brand characteristics, which is the main force to drive consumers' recognition, love and even fall in love with a brand.

After subdividing the market accurately and establishing the brand positioning of "exclusive youth", POOVE has persisted in implementing a perfect integrated communication system over the years, and has comprehensively and accurately covered the network media, TV media and print media to create a three-dimensional brand communication matrix.

In recent years, POOVE has been continuously enhancing its joint propaganda with CCTV media, portals, local authoritative media, magazines and newspapers, etc., to integrate all the new media channels such as WeChat, micro-blog and website to promote brand awareness and promote the rapid development of the brand.

In early 2015, to strengthen

Publicity and promotion will further enhance brand influence. POOVE will intensify its cooperation with CCTV platform and take advantage of monopoly mode to seize the core resources of CCTV's children's channel. The number of ads will be more than 30 times a day, covering all parts of the whole day, and become the exclusive sponsor of the golden Galaxy "Galaxy theater" and the special sponsor of the "animation show" column.

The comprehensive upgrading of the media has not only effectively enhanced brand awareness and reputation, but also caused widespread concern in POOVE.

Through this precise and high frequency advertising, POOVE can deliver the brand information accurately and quickly, so as to realize the differentiation and deep dissemination of the brand culture, so that the core connotation of the brand can be extended to the hearts of the audiences from various angles, omni-directional and coverage, so as to enhance the core value of the brand, and provide a fertile soil for the leap of the brand value.

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Focus on young people's growth and deepen brand image building

In today's fierce brand competition, brand image building is undoubtedly a powerful tool for enterprises to achieve sustainable development.

With the brand mission of "harboring the future and caring for growth", POOVE has been actively exploring the way of brand development for many years, actively participating in the cause of youth and public welfare, giving back to society through continuous public welfare actions, and gradually establishing a brand image with responsibility, responsibility and social responsibility.

In June 2013, POOVE formally joined the "free lunch" to solve the physical and nutritional problems of the poor mountain youth.

In September 2014, POOVE joined the state ministries and commissions to create the "youth home", a popular science base for young people in China.

In May 2015, POOVE's "growth benefits" - the first home of a large public lecture held in Baotou on the campus of the youngsters' home, and the implementation of the double caring for youngsters' physical and mental levels. POOVE, which focused on the growth of young people for 28 years, broke through the traditional mode of public welfare activities in the youth footwear industry through a series of online and offline initiatives. It adopted a more diversified form of interaction, aiming at a more comprehensive love care for young people and narrowing the distance between the brand and consumers.

Precipitating the "internal strength" of enterprises and consolidating the leading brand position

In the effective use of the advantages of resources grafting, to achieve a thorough exploration of brand culture, and constantly strengthening the brand through external force, POOVE has always been down-to-earth, internal and external, and precipitated "inner strength" step by step under the business objective of President Chen Jinbo CEO "seeking truth from facts and sticking to stability".

With its unique and distinctive brand image, the "youth exclusive product" that leads the market trend and the strong terminal competitive advantage constantly consolidate the leading position of the youth footwear industry.

In 2015, POOVE will carry out the concept of "three years of quality upgrading plan", which is based on the idea of "developing fine, producing meticulously, purchasing quality and producing meticulously". We must constantly dig deep into the four core product concepts of exclusive edition, color, fabric and craft, and strive to build the most solid product competitiveness.

At the same time, in order to promote the deepening of the strategy of "whole country chess", POOVE continues to exert its efforts in the two levels of upgrading the terminal image and improving the terminal operation capability, continuously increasing the intensity of marketing service export, setting up benchmarking in the flagship market, concentrating breakthroughs in key markets, and digging deep in potential markets, striving to expand POOVE's market awareness and share, and provide broader development space for brands.

This is the 500 most valuable brand in China. It is highly recognized by POOVE for years of brand building. It is also a concentrated expression of the overall strength of the brand.

In the future, POOVE will continue to strengthen the core value of the brand on the basis of the steady development of the brand and continue to lead the development of China's youth footwear industry.