Can Cross-Border Electricity Providers Really Help Retail Pformation?

Compared with the unlimited electricity supplier, traditional department stores are facing huge sales pressure.

Recently, the Guangzhou Business Association released the top 30 retailers in Guangzhou. The top two sales companies last year were all electric providers, namely, Jingdong mall business enterprise Guangzhou Jing Dong Trading Co., Ltd. and vip.com.

The third place is Guangzhou 100 shares, a drop from 2013.

The number of department stores in 2014 was 7, accounting for 23.3% of the total number of enterprises. The total sales volume of the listed companies was 21 billion 477 million yuan, accounting for 18.9% of the total sales of 30 enterprises.

Compared with the list, the number of department stores listed last year was 7, with a total sales volume of 21 billion 477 million yuan, accounting for 18.9% of the total sales of the 30 strong enterprises.

The top 100 shares in department stores were 11 billion 349 million yuan last year, 11 billion 420 million yuan in 2013, and 3 billion 920 million yuan and 650 million yuan last year in Guangzhou friendship group Limited by Share Ltd and Guangzhou Wangfujing Department Store Co., Ltd., compared with 2013, the former fell 17.8%, while the latter dropped nearly 20%.

Analysis pointed out that department stores, supermarkets and other traditional retail enterprises downward pressure, but the market potential is also great.

This year, Guangzhou's traditional department stores have been trying to reverse the trend of online pformation, and cross-border electricity providers have become a trend.

In April, the modern department store opened the first department store in Guangzhou, which is a cross border electricity supplier under the O2O line experience shop. Now the experience store mode will be extended to other stores in the city. In May, Guang Bai Department Store announced the cross-border e-commerce channel, and opened experiential shops in 3 stores.

Guangzhou friendship is also saying that it is preparing.

"Department stores open cross-border e-commerce experience shop, is to promote the organic integration of online and offline pactions, expand the company's business scope and sales channels, and can enhance the company's market competitiveness, but whether cross border e-commerce experience shops can help the department store to achieve a successful pformation, it is hard to decide now."

First commercial network president Huang Huajun said.

Public figures show that this year's May Day

In the 3 day holiday, the total sales volume of modern department stores was 58 million 100 thousand yuan, while the sales volume of experiential shops under the cross-border electricity line was only more than 350 thousand yuan, in other words, the sales of cross-border electricity providers accounted for only 0.6% of the total sales.

"Despite the present

The contribution to the Department's performance is negligible, but we are still optimistic about its development prospects.

Luo Jianji admitted to reporters.

Besides, there are fewer kinds of goods.

It is also one of the reasons that restrict the development of cross-border e-commerce experience shops.

At the top store in the moo department store, the reporter saw that a few Australian health care products and several foreign milk powder have been "sold out".

However, Huang Huajun said that the traditional department store's cross border electricity supplier is still a positive attempt.

"Department stores have a wealth of experience in purchasing goods, as well as a large number of customers accumulated by physical stores over the years. On the one hand, they attract customers to spend in the stores through experiential services, and on the other hand, customers are drained to online purchases. These are the unique advantages of traditional department stores in cross-border e-commerce."