Armani Also Made A Music App To Play Cross-Border.

Armani seems to like to "go out of business."

In addition to its famous brand name, it also authorized cooperative cosmetics, hotels, restaurants, homes, and even electric vehicles.

Since 2014, Armani has started private live concerts in Paris, Tokyo, New York, Barcelona and Beijing.

Artist Klaxons, R isin Murphy and

Others performed at the concert.

Last summer, Armani also launched a DJ album with Standard Hotel Group.

After hosting music parties and private concerts, Armani also released photos and videos on the Internet.

Recently, Armani has made a new move. It has launched a music App.

The Emporio Armani Sounds App is the largest in the world.

Associated with music and Armani's fashion products.

Fans can get access to Armani's latest show information and interviews with artists.

"Music is the key factor of brand. Music can make fans connect with customers.

"With this App, you can enjoy the music and admire the Armani's garments," said Simon Buckingham, chief executive of Appitalism.

App also allows

Long term attention to brand, Armani wants to use music to lengthen the impact time of brand promotion.

Before promoting men's perfume Armani Code, Armani also provided the original soundtrack for perfume promotion.

Of course, you can see that Armani's latest 2016 men's show is also able to choose other shows on the playlist.

Let viewers have both visual and hearing experience.

With this App, you can hear the exclusive music of Armani cafes that can only be heard in Armani stores.

Spotify has also become a popular platform for brand promotion, which is called Instagram in streaming media.

Gucci also used Spotify to promote its social video.