C2B Of Deep Water, Never Wait For Ma'S "Lion Roar".

At present, in the phenomenal level of B2C business, the Jingdong's "618" is temporarily able to match.

The "double 11" of the two sides, behind the big promotion of electricity providers, is the re emergence of the industry structure.

Regardless of platform electricity providers, or vertical electricity providers, the consequences of their own involvement.

C2B of deep water, never wait for Ma's "lion roar".

As an electricity supplier mode, the time that C2B appears is not very short, but at the practical level, it is more likely to be "half concealed".

As early as a few years ago, Tmall's "double 11" pre-sale made people have some real impression of C2B.

There may be many forms of C2B: aggregate demand form (for example, pre-sale, reverse group buying); invitation forms (such as reverse auctions, customer bids, merchants' choice of acceptance), business subscription forms (user customized personalized products, etc.).

Although the concept is multifarious, the development of various forms so far has not been clear.

If you confirm that, the electricity supplier.

It is doubtless that the blue ocean is still at present.

But at the same time, anyone who has the opportunity will come out. This is what he said at the Hannover Expo this year: the future business will be C2B instead of B2C. Users will change their business and no longer sell their businesses to users.

After hearing this, what's your reaction? The media is very excited and the entrepreneur is very anxious.

That is to say, if you have made up your mind to do C2B before, don't be silly and take his words as "good news", because one day, the giant of the giant has also hit a crater for C2B, which is definitely a "bad news" for a competitor.

First off is the best, C2B who first camp?

From the beginning of last year, friends in the circle did not often have friends running to say, "help top price," what is this? Later discovered that the price of iPhone, which sells for 4788 yuan, can be bought with 4400 yuan if you find more than 50 friends to help you, and by analogy, the more the "top price" is, the lower the price. If you are careless is a net red, and more than 1000 friends are willing to help, then 10 or 20 pieces of iPhone will also be available.

This kind of play is indeed fresh, stimulating and affordable, and it has attracted millions of users for a while.

It seems that someone is aiming at the C2B market, and it is better to start first.

In fact, it is a commercial mode of a mobile e-commerce provider, which is free to bid and user social. The first wave of "top price activities" spread around the Internet. The price of micro price instantly gathered about 1000000 users, and the order volume also broke through tens of millions of times in a short time.

In April 2015, the micro price gained more than ten million dollars of A financing of the morning capital.

How did the rapidly burying enterprise camp in C2B's territory?

First, the idea of "free bidding" has not been done by others.

Jumping out of the traditional B2C online shopping mode, the pricing power of goods is completely handed over to consumers, and the C2B mobile telecom provider, the main idea of "free bidding", is really a former player in China.

Through the "top price mode" and "bargain mode", the micro price tries to win a lower price for every shopping of the consumer, so as to bring the greatest benefits to the users.

Besides the stimulation of low price to consumer behavior, the unique way of this idea is to stimulate deep user social interaction through the new form of user subscription.

Different from the monotonous step of traditional online shopping, every shopping on the micro price contains 3 links, that is, "commodity bidding - completion of tasks - purchase and payment", so that the elements of social interaction and game can be naturally blended into the shopping process, which is highly efficient no matter in the diffusion and accumulation of users, or in addition to user stickiness and completion of commercial closed-loop.

What is the real user social interaction?

Electronic commerce is a lot of big guys are coveted in the field, but expect high but fell very hard, Ali, Tencent patting has become a sacrifice.

In search of the cause of failure, there is a view that the integration of e-commerce and social networking is a paradox in itself. The electricity supplier needs strong demand relations, while social networking is a weak relationship or entertainment.

However, judging from the performance of the micro price line, the number of top price activities has been increasing continuously, and the registration of new users brought by the top price has been increasing.

The founder of micro price thinks that the so-called "electricity supplier social interaction" is not simply to import traffic from social networking, but also to deal with complaints and after-sale problems through SNS tools.

The micro price mode of social business is based on the essence of "creating value for users", making use of the real and powerful dissemination of friends circle, finding a balanced way between social networking and e-commerce.

B win win. Big suppliers are also delighted.

According to the person in charge, the micro price mall has established direct supply relationship with thousands of famous brands, reducing the middle circulation link can greatly reduce the cost; at the same time, the micro price mall is positioned in the high-end brand, and the activity commodity accords with the trend of the season. The demand for the same commodity is huge, so that the maximum price advantage can be obtained in the procurement. More importantly, the micro price has no advertising fees, and the interpersonal initiative communication reduces the operation cost.

With clear thinking and practical pformation.

It has won the favor of investors many times: just when it was founded, it got a million investment from the famous angel of venture factory, and A round financing was completed under the personal inspection of Liu Qin.

It is reported that after the current round of financing, the micro price will continue to lay out mobile terminal products, improve user experience and accelerate the completion of commercial closed-loop.

It seems that on the side of the couch of the big business man, the rising star is bound to be overlooked.