From EXO To Carat Lovers, They Are Backing Up MCM.

MCM, the full name of Mode CreationMunich, just say its name, you may not have the impression, but if you talk about the nearly two years very popular Liu Ding shoulder bag, you will suddenly realize: "Oh, it was it!" yes, in the past two years, the boom in Liu Ding's shoulder bag in China is MCM, although now the willow's shoulder bag has been modeled on Taobao explosion, it's all over the street, but in fact, this was born in Munich, Germany.

The price of the card was comparable to that of LV.

MCM brand was founded in Munich, Germany in 1900. It was the heyday in 80s of last century. But after that, brand development began to decline.

After being acquired by South Korea in 2005, the brand line changed.

At present, Korea's Santa Zhu group, which belongs to the company, said: MCM is still in the same position with international brands such as Lewis, Gucci and Chanel, but the price is quite different. In recent years, with the rise of domestic Korean culture, MCM is paying more and more attention to its Chinese presence.

In the latest season of the global autumn and winter advertising blockbuster, Xi Mengyao is the only Chinese face to leave.

Although MCM is an old European luxury goods, it is really famous around the world or after being bought by South Korea.

South Korea has always been focused on Star Marketing, followed by RAIN, power, and other Korean pop stars, coupled with a high degree of brand recognition, as well as the Korean star in Asia this year.

MCM also swept the world.