All Players Have Entered Shunfeng O2O For Three Times

Not only e-commerce, cold transport, less than truckload and convenience stores, but also the logistics+of Shunfeng, all of them are close to the extension of express business. Both the "Shunfeng Preferred" launched by Shunfeng in 2012 and the Hedian in 2014 exposed Wang Wei's ambition to build Shunfeng's business empire.

In the vision of Shunfeng e-commerce empire blueprint: express companies replace consumers, integrate the scattered and random time and manpower that hundreds of millions of consumers spend on going to the mall and on their way home, arrange them, replace them with the power of express companies, and complete the "store home" transportation. The mall is no longer a place for physical sales and logistics exchange, but a place for display, transaction, information flow and cash flow exchange. Cash flow can even be exchanged online.

After rapid expansion in the past two years, SF has formed a complete industrial chain. Its business structure is more and more inclined to Ali and JD, and it is deeply involved in e-commerce, express delivery, warehousing, supply chain management, finance and other fields, forming its own closed loop.

Gu Qian said that although Alibaba Tencent and Alibaba Tencent come from different fields and are both entities, they will definitely connect at some point to save energy and cost and expand the service ecosystem. So SF does not rule out cooperation with large companies in the future.

From the perspective of congenital conditions, Shunfeng has a strong family logistics Excellent traditional enterprises with distribution and storage capacity, huge offline stores, strong expansion energy and willingness (including offline and online), have almost all the characteristics of successful O2O cases.

But in practical operation, Shunfeng's O2O is really full of twists and turns.

In 2011, SF began to cooperate with existing convenience stores (7-11, Qianhui, etc.) to accumulate some operating experience of end nodes. However, due to their dependence on others, their autonomy is extremely limited. In 2012, SF tried to run its own convenience store, which was the predecessor of SF Heke. However, this water test belittled the operation difficulty of the retail industry, and could not meet the requirements for manpower and management. After a trial run in a small scale for a while, either it was closed or it became a pure express delivery point. The Shunfeng convenience store project failed.

Heike is the third key to Shunfeng O2O, and also the second exploration of Shunfeng cross-border. SF simply removed the retail part. The whole Hei Inn has zero inventory. It does not need to consider a series of energy related parts such as goods loading and replenishment, but only displays, orders, product promotion, and some of the existing end logistics service functions. Hei Inn has become an entrance to SF, bringing a certain amount of business to SF optimization, spreading costs, and bringing hardware support to the high-quality operation of "SF Cold Transport" later.

　　 Hey guest It is an attempt to do a good job in B2C business. Logistics, as the last key link of commodity transaction, connects the last mile to realize the normalization contact with the end consumer group Shunfeng There are huge business opportunities. In order not to be replaced by JD Ali, Shunfeng must make full use of this node, which is exactly the role of Hedian. "Heike" inherits the excellent gene of Shunfeng, and is supported by powerful and efficient logistics, which is the advantage of Heike. At present, many logistics providers have no way to do it. We often see a lot of 24-hour product marketing "from branches to tongue" on Taobao and Jingdong, but in fact, all of them are delivered by SF.