"Internet +" Electricity Supplier Amazon Opened The 2 Era Of Hai Tao

Through this innovative service mode, consumers can not only buy high-quality overseas authentic goods at competitive market prices, but more importantly, goods will be shipped directly from the bonded area or free trade zone, so that they can enjoy the same logistics distribution with local shopping, and they can reach the buyers in 3 days on average.

In addition, Amazon's "offshore outsourcing" will also optimize the purchase experience of products from Amazon's overseas website within the year, including unified account login, optimized shopping cart functions and localized payment, customer service and return policies, and the source of selected products will also expand from the current Amazon to the Amazon, Europe and Japan.

Ge Daoyuan, President of Amazon China, is proud to say that it will fully open the 2 era of Amazon China's cross-border strategy.

Many people in the sea and the electricity business seem to be the first day of the opening ceremony of the 2 era of China's Hai Tao.

1 Why do we want to sea?

Why do we want to sea?

{page_break}

The data provided by Hai Tao shopping guide website "what is worth buying" shows that the domestic sea market has been growing rapidly since 2010, and the scale of Hai Tao has increased by nearly 40 times in the past 5 years.

In terms of purchasing channels, it covers 14 international sites such as Maya, Japan and Asia, as well as Amazon Department of Amazon's myhabit and SHOPBOP, with a total of 71%.

It is far ahead of China's market.

There are indications that with the decline of demographic dividend in the second tier cities in the development of electricity providers, Hai Tao is becoming the next outlet for the electricity supplier industry.

The data also show that pursuing high performance price ratio, buying goods at ease and exploring new toys are the main factors that drive domestic users to sea.

Clothing, shoes, bags, mother and baby, cosmetics and sports outdoor are the most popular users and the highest purchase category.

There is no doubt that China's economic take-off has brought about an increase in consumer purchasing power and a growing demand for better life and better quality international goods.

However, the bad user experience in the early days of Hai Tao has completely overturned the traditional consumption concept of "customers are God", turning the Shopping which turned out to be a pleasure to turn into "two eyes and one black" gambling luck. This is also the main reason for the conflict between most of the users, such as the author and others.

2 farewell to the "prehistoric age" pain and happiness of Hai Tao 1

Generally speaking, at that time, Hai Tao mainly had the following three modes. Based on their major shopping process and experience defects, they could only be called Hai Tao's "prehistoric era".

{page_break}

Since 2014, with the introduction of a series of policies to promote cross-border e-commerce development, the regular forces such as Amazon, Tmall, Suning and vip.com have joined the import.

With the advent of the big battlefields, some new models of electricity import combined with preferential policies such as local free trade zones, taxation and electronic payment have emerged. China's Hai Tao has also entered the 1 period of returning to the essence of consumption.

Hai Tao 1 has actually developed for over a year, but has achieved explosive growth.

According to the data released by China's Ministry of Commerce, the volume of cross-border electricity suppliers in China in 2014 reached $71 billion 800 million, an increase of 44% over the same period last year, of which the import trade was 20 billion 600 million US dollars, up 60% over the same period last year.

Data from Amazon show that since November 2014, the total volume of orders for Chinese consumers to buy Amazon's overseas site products and Amazon's "offshore stores" direct mail and "imported direct" commodities has nearly 5 million orders, showing the trust of Chinese consumers for Amazon and strong demand for overseas imports.

Among them, Amazon's "offshore outsourcing" store sales increased by nearly 3 times in June compared with January this year. Among them, the most popular commodity is Comotomo milk bottle, and 140 thousand have been sold since November 2014.

Since 2015, Amazon's "direct import" business has increased by 160% over the same period last year.

Nevertheless, subject to the relevant policies and regulations, the difference of resources, investment and concentration is also the mode of overseas direct mail and direct mining, and consumer experience is still quite different.

For example, overseas direct mail, which is also facing the world's top quality goods, has the advantage of group supply chain and brand resources.

Over half a year, China has gathered up to 3 million kinds of authentic foreign products, while the rest of its rivals, even Ma Yun and Liu Qiangdong, have gone abroad to negotiate cooperation. The number of international selected products is only one hundred thousand levels, which is far from the real "global purchase".

In addition, a number of small and medium-sized vertical cross-border electric business enterprises, in line with the idea of "catching up and going away", purchased large quantities of merchandise from overseas supermarkets, chain stores and other channels, and then tried hard to sell them to Chinese consumers, making Chinese babies the most suitable for a German brand of milk powder, wearing only the same Japanese diaper's false appearance, plus the occasional negative news of supplier fraud and brand side denial of authorization, which greatly hurt consumers' confidence in Hai Diao.

3 Amazon's "offshore purchase and flash purchase" - Hai Tao 2 prototype

Ge Daoyuan, President of Amazon China, said at the press conference that "the newly released" offshore purchase and flash purchase "is another innovation of Amazon's dedication to Chinese consumers. It is also a milestone for Amazon to realize the strategic vision of" one stop buying the world ".

Through the brand new flash purchase mode, consumers can purchase authentic goods guaranteed overseas explosive products in the Amazon, and enjoy the same speed service as shopping in the territory, as well as local shopping, local customer service, local returns and other comprehensive localization shopping experience.

{page_break}

It is understood that the "offshore purchase and flash purchase" is the innovative mode of Amazon China relying on the bonded area and free trade zone. The main purpose is to import and export explosive funds, mainly based on the large data data accumulated before, and select the favorite single products of Chinese users when they buy the goods overseas. They are pre stocked to the bonded warehouse and pported directly through the domestic logistics, and they can be delivered to buyers in an average of 3 days.

The first batch of on-line products nearly 70, mainly concentrated on overseas original personal nutrition and infant formula two major categories, of which nearly 60% for the whole network exclusive sales of goods.

It is not hard to see that the launch of Amazon's "offshore purchase and flash purchase" just aimed at the pain points of several users of Hai Tao 1. The fully localized user experience is close to the general e-commerce shopping experience, which is exactly what the author thinks is the inevitable definition of Hai Tao 2.

"Buy and buy" is just Amazon.

2, the first step is that Amazon will launch a series of major upgrading in terms of logistics distribution, shopping experience and selected products.

At that time, the "flash purchase" of the "flash purchase" with lightning speed will have "over the world" shops from tens of millions of similar products of the same price and quality in the US, Europe and Japan, and more than 50 thousand exclusive imported goods imported from all over the world on Amazon China website will fully explode the enthusiasm of Chinese consumers.

A senior electricity business observer said, "if Amazon can really fulfill these commitments before the end of the year, that is the era of the real Hai Tao 2. This will be a major turning point in the trend of accelerating the development of the industry. Some of the counterfeit businesses will be removed from the market, and the quality of life of Chinese consumers is expected to usher in a qualitative improvement."

4 think about the beautiful life of Hai Tao 3.

Now that the arrival of Hai Tao 2 era is near, I can not help but recall the life scenes of Hai Tao 3.

Imagination is not utopian. Hai Tao 3 is not the world's great harmony. We must recognize the existence of practical barriers such as trade barriers, cultural differences and space distances. Based on these practical limitations, Hai Tao 3 should at least meet the following characteristics:

Hundreds of millions of products can meet mainstream needs, including long tail products that can satisfy a small number of special interests.

In line with the global mainstream consumer market such as the US, Europe and Japan, the same quality and equal price will not affect the consumption experience due to the exchange rate fluctuations, channel changes, and supply and demand changes.

• all Chinese cultural interface, operation, and the general shopping experience of the same electricity supplier, including the final price, no additional taxes, postage, local payment, the same or similar logistics distribution time with local businesses.

Hai Tao commodities enjoy the policy and service of local commodity return.

According to big data, thousands of thousands of online shopping experience, personalized product recommendation, or even brand customization.

From GE Dao Yuan's mouth, I learned that Amazon's latest "one stop shopping global" strategic vision has much in common with my ideal Hai Tao 3. Amazon China is also working hard for it.

More importantly, Ge Daoyuan stressed that Amazon's goal in China does not necessarily become the largest electricity supplier, but it must be the best user experience.

In my opinion, such a positioning may help them to reach the better future of Hai Tao 3.