Zhou Dafu'S New Owner -- Jewellery King Zheng Yutong

In the past few years, many entrepreneurs, especially founders, began to feel that in addition to motivating means such as money, material and equity, managers must also face another problem: they should learn to give names to their employees, thus causing some management discussions.

And decades ago, Zheng Yutong thought so, and did so.

The birth of the Hongkong Convention and Exhibition Center, Zhou Dafu's shining in the streets and alleys, all benefits from one person -- Zheng Yutong.

The 13 year old Hongkong businessman who built the world has created the top two Chinese Enterprises: Zhou Dafu and the new world.

Without him, the world metropolis of Hongkong will lose some color.

Zheng Yutong was born in Shunde, Guangdong Province in August 27, 1925.

At the age of 13, the Japanese army invaded Guangzhou to escape war. When he was in junior high school, he was forced to drop out of school and went to a relatively calm Macao.

"At that time, the Japanese had just occupied Hongkong. There were 5 brothers in my family. I was the eldest son. I never had rice to eat. I could only eat porridge and miscellaneous grains. In desperation, I went to Macao to find out the way."

He recalled.

After arriving in Macao, Zheng Yutong settled down in a small shop owner of a gold shop and began to help him to learn how to do things.

"Some media said that I was an apprentice in the past. I didn't have such a good condition.

The apprentice is playing gold implements and learning how to make gold.

I sweep the floor, wipe the stage, even the apprentice. "

He explained.

Zheng Yutong's gold shop is now known as the predecessor of Zhou Dafu jewelry company, Macao Zhou Dafu Jin Pu.

Zhou Zhiyuan, the boss of Jin Pu, once worked as a fellow in Guangzhou's silk brook Zhuang, and Zheng Yutong's father was a friend in need. When the two were together, his wife was happy at the same time.

Later, Zhou Jia gave birth to her daughter, and Zheng Jiasheng became male.

Zheng's boy is

Zhou's daughter really became Mrs. Zheng Yutong's Zhou Cuiying later.

However, Zheng Yutong did not know these stories at that time because he was worried that his son would not be motivated by his "husband in law", and his parents agreed with Zhou family not to tell him about it.

For Zhou Jia, whether or not to give the girl to this Zheng family boy is still a matter to be further investigated and considered.

Under the guidance of Zhou Zhi Yuan, Zheng Yutong grew very fast.

In almost 4 years, we have basically mastered the basic routines of doing business in gold shops, and especially show great ability in observing the human nature and changing the market.

This also lets Zhou Zhi Yuan pay close attention to Zheng's family to fulfill the agreement "to marry for marriage", and marry her daughter Zhou Cuiying.

In 1946, the post war Hongkong population rose and the market recovered.

Zheng Yutong, who is already "Lang son-in-law", took one or two dads to Hongkong to set up Zhou Dafu's semicolon and set out his first store.

Unlike many of the shopkeeper, the young Zheng shopkeeper seems to be somewhat "out of business". He often stays in the store for only four or five hours. He lets the guy watch the shop and goes outside himself until he closes.

This is also the habit he developed in Macao. "I don't like sitting in the shop all the time, and I like to go outside to understand business.

At first, the boss thought I was lazy, absolutely not.

I went to see other shops.

Well done, I want to see what factors are responsible for success. I also need to see why others do poorly and learn from other people's experience.

After learning, I want to sum up my experience and share with my fellow workers. In those hours in the shop, I mainly try to implement how we should change and do better.

He said.

This habit of learning, thinking, and summarizing makes Zheng Yutong run Zhou Dafu in Hongkong, making him see opportunities that others can't see, and constantly surpass the definition of ordinary gold shops and push the business to a new level.

In 1955, Zheng Yutong foresaw the development prospects of the jewelry industry and began to shift from pure gold to run together.

Business.

Recalling the situation at that time, he said, "gold and jewelry are basically the same industry. If gold is not made jewelry, the prospects for development will be relatively small.

When I first arrived in Hongkong, the economy was not good, and everywhere it was old and broken.

After 1950, Hongkong slowly began to prosper, and I felt that there would be a market for jewellery.

At the same time, Zhou Dafu's old shareholders also pferred shares to Zheng Yutong, who has become a father-in-law Zhou Zhi Yuan and retained some of his shares, but he also handed over all his management rights to him.

After being in power, Zheng Yutong, the new owner, launched a series of reform measures to accelerate Zhou Dafu's approach to the real company in his mind.

At that time, gold shops were everywhere in Hongkong, and the competition was fierce.

Zheng Yutong is eager to make distinctive advantages and characteristics in the market, enhance competitiveness, and find a breakthrough that can be broken through.

At that time, all the gold shops sold in the market were 99 gold, and many merchants also sold 94 and 95 of the gold as 99 gold.

After Zheng Yutong's analysis, he thought that if he made 9999 gold, he could play an unusual banner in the whole territory.

"

It sells 99 gold, but sells 94 and 95 as 99, so that buyers are not confident about the real 99 gold.

In this case, selling 99 gold becomes the most worthless thing.

Either you will do 94 or 95, or you will be taller than 99.

It is not my pursuit to deceive a person's business, so I propose not to do 99 gold, but to do 9999 gold, and draw distance from them.

Zheng Yutong recalls.

The introduction of the 9999 gold is the first big move after Zheng Yutong's power is powerful. It is also the first fire that he set up the authority of leadership.

At first, everyone objected to him. He said that 99 gold had been very strong, and 99 gold faces such a great pressure. What did they do 9999? If they did 9999, they would make a lot less in a year.

After listening to these comments, Zheng Yutong resolutely decided to stop talking about disputes and do it for another year.

As a result, in less than 3 months, the results were quite obvious.

"At that time, many people would take pawn after buying gold.

The mortgaged man took the gold from other gold shops, and the pawnshop generally paid 270 or 280, but Zhou Dafu could get 300 yuan.

Because pawnbroker knows that Zhou Dafu's gold is 9999, so the price is high.

The news spread quickly, and we didn't need to advertise at all. "

Zheng Yutong cheerfully recalled the situation at that time.

After winning the battle, Zheng Yutong made it easier to introduce other reforms.

Even if we don't understand things, we all believe that if the boss makes such a decision, there must be some reason for him to do so.

9999 the golden brand of gold pushed Zhou Dafu, a Hongkong gold jeweller, to the leader, but Zheng Yutong's change did not stop there.

In 1960, Zheng Yutong pformed Zhou Dafu into the "limited Zhou Dafu company", the earliest limited company in Hongkong jewelry industry, and sent some of the shares to excellent staff.

At the same time, he also changed to "branch control" as "manager", and "accounting office" as "financial personnel", all of which are managed and standardized according to modern enterprises.

The effect of the reform soon emerged.

Before the reform, the annual profit of the company was about 2000000 Hong Kong dollars, and in the second years after the reform, the annual profit has exceeded 5 million Hong Kong dollars.

Zheng Yutong believes that this achievement is due to the encouragement of people, in the final analysis, the magic of making money together.

"At that time, about 2000000 was about 2 hundred million of the total, and it was all my own.

If you make more money, you think of employees.

Personal strength is very limited, so we must consider how to concentrate our strength. I think it is important to divide money into Libby.

Zheng Yutong happily recalled: "the company's performance doubled and doubled, and I divided the employees one year after another.

He is good, I am good, everyone is good.

Many employees have been in Zhou Dafu for 60 years. Many of the first employees have been with me today and will never leave. "

It is a strategy for Zheng Yutong to do business and a reflection of human nature before he wins the heart and wins the heart.

Instead of "branch management" as "manager", changing "accounting office" to "financial personnel" is more obvious to his insight and satisfaction of human nature.

"You don't need to spend money if you call him a treasurer or a manager.

He likes to call the manager, and you change to the manager, so he is very happy and everyone is happy. "

Zheng Yutong said, "to be a boss, we need to spend money to win the hearts of people. We must make money and spend money on things that make everyone happy. We should also know how to do it."