UGG Announces Price Adjustment To Coordinate Global Prices

The launch of the UGG autumn series of new products in mid July 2015 will be the starting lineup of the price adjustment. Consumers in mainland China and Europe can experience this new price advantage before the rest of the world.

The core selection of the UGG product line is the focus of this price adjustment and will continue the high-end luxury positioning of the brand as always.

In mainland China, this price adjustment will enable more consumers to fully feel the UGG brand's irreplaceable brand experience through online and offline shopping activities.

By coordinating the price gap in different markets around the world,

It is intended to emphasize the global consistency of the brand, to protect the value orientation of consumers, to promote the sale of UGG brand authentic products and to strengthen consumer experience in the international market competition.

The price adjustment is very popular.

Favorite UGG brand selection shoes, from classic leather wool boots to comfortable casual shoes, flip flops and so on, and the range of touchdown touches the UGG brand retail store and ollet store in mainland China.

"The starting point for us to do anything is to consider the consumer first.

A commitment that has been constantly conveyed.

In order to achieve this commitment, another important step we are implementing is to establish a stable and balanced pricing system in the core market of UGG, "said Dave Powers, President of DECKERS global brand." as the global retail market is evolving, DECKERS is the leading global channel business organization. It is very important to ensure that our business model always brings the best experience to consumers. "

"Our efforts in the Chinese market for product price adjustment demonstrate the value and commitment of the UGG brand to consumers in China and around the world," said Michael Wellman, vice president of DECKERS, China. "Through our brand outlets and partner shops everywhere, consumers in China can enjoy the luxury, warmth and comfort of UGG, while they will have more flexible regional shopping experience."