Exclusive Interview With French Designer Edward Achour

Born in 1970, French designer Edward Achour Edward Shure showed his outstanding design talent from a young age. He designed his own series of works at the age of 16 and was great with Paris.

Master Eve Szentgrolan and Ji Long Xue have deep cooperation.

With his brilliant young design and professional skills and attention to detail, the perfect combination of dynamic fabric, witty and chic elegance and perfect combination of elegance and practicality has played the fashion tone.

It won the favor of Ellizabeth Taylor, Elizabeth Holly and Bao Daili, and was praised as "the emissary of women beauty".

French designer Edward Achour

In 1986, it was the United Kingdom.

Hire, take charge of brand image management

In 1991, became the artistic director of BURBERRY brand image.

In 1994, a fashion shop named after its name was set up.

In 1996, he joined Turandot and became the artistic director of his fashion department.

In 1999, create your own brand.

In 2015, French fashion designer Edward Achour became the global partner of the whole world. This cooperation is a pnational collision between fashion and fashion.

As a turning point, she will continue to lead the forefront of fashion for Chinese women's wear.

He believes that fashion is an art, a great creation that can be compared with painting, sculpture and architecture. Fashion can enable designers to give full play to their imaginative imagination and wantonly linger in luxury, elegance, romance, refinement and practicality.

In the morning of August 27, 2015, Edward Achour, the world's top designer, accepted at the tower.

Exclusive interview.

He had a strong romantic atmosphere, with a slow intonation and a slight French accent.

He didn't say much, but when he talked about fashion design, he suddenly felt a sense of interest.

The author collated our dialogue into an outline to share with you the fashion perception of the international top designer.

1. introduce your design style.

Advanced customization for garment industry.

2. you have been the art director of brand image at BURERRY. Durandot is the art director of the fashion department. What do you think this will do for your later design and even create your own brand?

In Burberry, I learned to be precise and rigorous, and advanced customization enhanced my infinite imagination.

The response of customers to each clothing series, loyalty from the beginning to brand, and the experience of the top partners in the fashion industry all helped me create my own brand in 1999.

3. what kind of brand is it in your eyes?

It is a fashionable complex with diverse styles, suitable for everyday life, fashionable place, elegant business and suitable for all occasions.

Her tolerance is very strong, elegant and fashionable, casual and dignified, luxurious and low-key. I like it very much.

4. why do you choose LAN Zi as a cooperative brand? What do you think your design style has in common with the brand of the brand?

Langer is a high-end women's clothing brand in China. Its brand style is noble and elegant. The concept and performance of the brand appeal to me. Our customer groups are the same. When we collide with Langer, we have a clear understanding of fashion, the current situation of China's market and the prediction of future development.

From the design concept, fashion and art cognition is consistent, our customer groups are the same.

5. comment on the current situation and development prospects of global (European) and Chinese women's clothing from the perspective of fashion designers.

Fashion is always changing in a crazy way. There are no specific customers for which areas, and no country is suitable for any country.

Fashion is becoming more and more internationalized, and customers are the same. Women are more eager to be fashionable and elegant than ever before.

Of course, there are some more suitable markets or designs because of different clothing habits, geography and climate. This is why our series has made a good adjustment based on these, which is more suitable for the Asian market.

In addition, Edward achour also mentioned in the interview that he is heading to Paris just to finish his trip to Tokyo to prepare for the upcoming international fashion week.

He disclosed to the author that the new product will be mainly pink, supplemented by French classic red, white and blue elements.

He said that in the future, he will also participate in the New York, Milan fashion week and other industry events, bringing a new round of beautiful dress for everyone, especially professional women.