Messi Stores Open Backstage To Enter Discount Stores

When American retailers try new retail attempts through small shops and discount stores, many have achieved excellent results, including WAL-MART's Walmart Neighborhood Markets, the discount shop of North Stone department store, Nordstrom Racks and so on.

Now, another traditional department store has entered the discount shop format, that is, Messi department store.

She named her discount store "Backstage".

Messi department store discount promotional materials

Senior vice president told The Associated Press that "backstage store" will provide customers with different experience from flagship stores, and it can also attract new customers.

In fact, many media say that the target customers of backstage stores should be mothers after 80. Although they may not have much money now, they can attract them through discount stores, and eventually they will come to the full price flagship store to spend.

Messi, chief innovation and business promotion officer of the department store of Peter, said: "we have built a new product, or a sub brand, in the backstage shop. Our goal is to be these 80's mothers.

Many customers' purchases are becoming more and more sinks, which are difficult to meet the needs of the flagship stores of traditional Messi stores. So the backstage store of Messi store will help department stores get these new ones.

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According to the concept of Messi department store, the appearance of Messi department store discount store is the flagship store. The customers who come here are more targeted - like I am preparing for the wedding and so on - and the discount department of Messi department store belongs to the "Taobao type" shop. The core is to stimulate unplanned consumption.

In September 2nd, Messi stores opened the discount store in New York, and opened 3 stores in one breath.

The The Associated Press of the discount store appearance went to the store in Queens, New York. Later, she wrote in the report, "here, the shopping cart is neatly placed at the entrance. The logo clearly tells the customer the location of all kinds of goods, and there are many small fitting rooms."

According to Messi department store, the discount range of discount stores ranges from 80 percent off to 20 percent off, while the prices of small commodities are almost the same as elsewhere.

Judging from the category, it is still like its flagship store, including all kinds of designer brands, private brands of Messi stores, and some brands that flagship stores do not sell, such as Reebok.

Scanning the two-dimensional code has the opportunity to get the highest value of 500 dollars. Oh, the average discount area of Messi's department store is 30000 square feet, or 2800 square meters.

Its future competitive environment is also increasingly fierce, because a large number of retailers have positioned their goals in these small discount stores.

From now on, its competitors include Nordstrom Rack and T. J. Maxx (which nearly beat the traditional Messi store flagship store), Ross store (Ross Store), and even Cole's department stores (Kohl s) opened its first discount store in June this year.