Hai Lan'S Family'S Net Profit In The Three Quarter Is More Important Than Expected.

The new business mode has made the performance of Hai Lan home constantly improve.

The first three quarter earnings announcement issued by Hai Lan House showed that the net profit attributable to shareholders of listed companies increased by 35%-45% compared with the same period last year. The net profit attributable to shareholders of listed companies after deducting non recurring gains and losses increased by 45%-55% compared with the same period last year, slightly exceeding expectations.

For the reasons for the growth of performance,

It indicated that during the reporting period, the company focused on building the strategic thinking of "China menswear national brand", accurately positioning the market, enriching brand marketing, insisting on cost-effective products, further optimizing the layout of stores, enhancing the management efficiency of stores, and maintaining sustained and rapid growth of sales performance.

The goods manufacturer sells goods directly to the store, and the two sides settle accounts 60 days after the sale.

Hai Lan's home does not need to replenish its own stock or inventory pressure.

Because the landlord becomes a shareholder, there is no need to pay the rent in advance, and when the new shop opens, the dealer will deliver a deposit of 1 million 500 thousand yuan to the home of Hai Lan. The deposit is enough to open another three new houses.

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The capital of Hai Lan home is mainly used in advertising promotion and supply chain construction.

At present

In the environment of low performance and close shop, Hai Lan's home is stepping up the pace of opening stores.

In the first half of the year, there were 207 new stores in Hai Lan's home, and the total number of stores at the end of the year was 3382, representing an increase of 6.89% over the end of the first half of 2014.

In the commercial operation, it adopts the direct franchise mode, that is, the franchisees provide funds and some shops, but do not have the right to operate, which is managed by the company.

Yang Dayun, President of the excellent international fashion brand investment company, said in an interview with the Beijing Commercial Daily reporter that the business mode of the direct franchise business is to develop the upstream and downstream roles of suppliers and landlords as shareholders of the company, achieving a flat upper and lower reaches, and rarely use company funds in the operation process.