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The Reputation And Order Quantity Of The Big Sales Promotion Website Must Be Tested.

2015/10/18 16:35:00 46

Big Fat HairFlying Bull NetBig Promotion.

If we take this year's large-scale high-profile promotion Partnership Program (a member mode that allows customers to get small returns to their customers), and purchase the campus O2O service provider hehehe, cross border import global purchase service, we will try to complete the layout of its basic business structure within a year. By the year October 2015, the Internet is still less than two years old.

In October of the past year, the big store run by the big RT mart will carry out the "shop Festival" promotion campaign, which was born out of the big fat run's flying cattle net. In its annual celebration promotion campaign, it extended the time node of big Rand shop anniversary day in October 14th.

"The second half of the year was originally the major shopping and e-commerce promotion season. Although it was founded in June 2013 and launched online in January 2014, we believe that it is also helpful for us to do an anniversary celebration with big Rd. to provide customers with online and offline integration experience."

Huang Mingduan, chairman and flying cow network of Da Yun FA, said CEO.

The commodity department, operation Department, marketing department, warehousing department, Logistics Department of the flying bull network, as well as the stores in the large Ru FA delivery warehouse all over the country, are all waiting for the arrival of this day.

Everyone has no mature experience to copy the flow and order on the day of "10. 11".

88888, the number stopped at the data monitoring screen at 0:00 a.m. on October 12th, and the chef was cheering, some of which were too auspicious and lucky to be unbelievable.

"I know that some of the data released by our peers are false and exaggerated. There is no such tradition in flying cattle net. From the beginning, we insist on the principle that the published data must be true."

Huang Mingduan thinks that the 88888 single data is far from enough to boast with the number of six digits or even seven digits.

"But it is precisely because of this that we can express our authenticity."

Huang Mingduan even believed that the truth is that flying cow net thinks that the basic values of doing well the electricity supplier.

The annual sales promotion is a touchstone for testing the business of e-commerce in China.

In Ali led Tmall's "double eleven" campaign, all the major domestic electricity suppliers in the whole year in December, had a tacit understanding of their own promotional month, the second half (November) to see Tmall, the first half (June) to see Jingdong, Jingdong is the hope that users of online shopping impression.

At this time, too close to Tmall "double eleven" flying cattle anniversary, it seems a bit risky.

"Flying cow Anniversary Theme Day is set in" 10. 11 ", is to let customers know, shopping carnival, why wait for singles day, flying cattle in advance a month to let you feel Tmall" double eleven ".

Huang Mingduan said.

This year's October anniversary of the flying cow was led by veteran Jia Ke Ling.

As the general manager of the commodity Department of flying cow net, she manages the purchase and sale of all kinds of commodities.

From the position of general manager of Dadong fat east China business district to the flying cow commodities department, Ke Jia Ling is a veteran of the retail industry.

"At the beginning Huang Dong called us to do it.

Flying cow

I didn't think much of it and agreed. I didn't expect to really come to the electricity supplier, and I realized that the complexity of it was beyond the imagination of ordinary people.

Ke Jia Ling said that the task of celebrating the anniversary in October is also the annual big project decided after the Spring Festival. Huang Ming believes that the first half of the year is to launch all the distribution services. In the second half of the year, we must take advantage of the hot metal to carry out a nationwide sales promotion. Otherwise, how can the consumers know that there is a flying bull net now?

Ke Jia Ling convened the seven major categories of procurement supervision to study the countermeasures overnight, prepare the stock ahead of time, and estimate the quantity of stocking. This is one of the reasons that most people feel that the complexity is beyond the average person's imagination.

"Originally in hypermarkets, based on past passenger traffic and performance, in conjunction with past data, we can roughly estimate the anniversary of the anniversary.

data

The stock is also clear and clear, but on line, where are the customers? Why are customers willing to log on to your website to buy things? These are all things that need to be promoted and disseminate on a large scale online and offline.

Ke Jia Ling hopes that the flying bull marketing department can help her.

"What is the first time"? Xiao Bangyu, deputy general manager of the marketing department of the flying cattle Network, thinks that since the flying cattle net is the first national big promotion, the theme slogan of the whole activity is not called "the first time", and there are countless first experience in his life stage.

For the first time, it was the first time to give a gift and enter the workplace for the first time.

A pun stimulates the customer's first memory and association with his life, then guides the customers to fly the order, which is a logical and smooth diversion process.

All of them flew up and down, plus nearly 240 thousand people in the big fat run. They all threw themselves into the campaign to cheer up the flying bull.

In September 24th, Huang Mingduan led all the executives of the flying bull network to an internal mobilization meeting.

At the conference, Huang Mingduan said to the technology department, the side shows.

Huang Ming end

The ambition injected into the flying cow net.

"All the colleagues in the technology department, what you should most worry about now is, on the day of" 10. 11 ", will the server of the flying bull network cause a downtime because of too many customers?

I tell you, you should not worry, but we should expect, only in that way can the big promotion of flying bull net succeed.

When Huang Mingduan finished this speech, Chen Yuan applauded the scene. He was the deputy general manager of the Technology Department of the flying bull network. The server could resist the traffic pressure and the responsibility was all on his shoulders.


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