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Tinker Hatfield Talk About Air Jordan 11

2015/10/18 20:39:00 20

Tinker HatfieldAir Jordan 11Brand Strategy

As people become more open, they tolerate more about what is appropriate and what is inappropriate. When I went to Paris many years ago, no one in the street wore sneakers, because wearing relatively professional sneakers on the streets was inappropriate in Paris's traditional culture. But now everyone is wearing it. The most fashionable women in Paris are also wearing Nike. Air Jordan

Q: if she designs a pair of sneakers for a lady, who will she be? What are these shoes like?

  A: when I design, I always look for a Mousika. If I design a woman's shoes, I need to set up a specific lady for myself and then design it. This is always a simplification. Design The clever way of doing this is to design shoes for Michael Jordan, which is simpler than designing basketball shoes for thousands of basketball players. So I will try to understand this woman, what she is like, what she likes to wear, what she is doing and where she wants to go, then summarizes a set of criteria, and then finds some attractive points to make articles.

Q: now that we have realized the desire to design motorcycles, is there any design that we have never tried before and now want to try?

  A: I haven't designed many things. I think Creative music 。 This is also a form of design, a process of creation. In fact, it is difficult for us to draw a clear line between different types of creation, just like literary creation and what you are doing now. For me, these are all thinking the same way. So I want to try to create some music. I really want to be a surfer, a motorcycle rider and a musician.

Q: so, are you a very adventurous person?

A: ha, I will say that I am reckless. I like adventure, but I always go overboard.

Q: I heard that you recently had a new project to design the Hayward stadium at University of Oregon. I know you used to be an architect. What's the difference between going back to the architecture field? What does a building designer and a shoe designer learn from each other?

A: actually, I never stopped building design. I have designed many houses, holiday homes, and sometimes designed for my own home. And I am also actively engaged in designing various other projects. It looks as if I have just returned to the field of architectural design. This is probably a series of public publicity made by Hayward stadium. After all, this is a very important place, and also a big project. But I have never left the field of architecture.

So for me, there is no big change of identity, I have not changed, and have always been engaged in architectural design and sneakers design. I also design furniture, and now I am designing motorcycles. I think it is a good thing for designers to extend their fields wider.

Q: you used to say in the interview that you want to design the motorcycle, and now you really do it.

A: ha ha, yes. I like riding a motorcycle very much, one of the reasons is that Michael Jordan used to joke about me. In the past, when I was riding a scooter, he said, "like a little girl, you should be tougher!" so I went to buy a motor cycle, and now I have four or five cars in my family. As a result, he did not ride now. It's time for me to laugh at him.


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