Jimmy Choo Enters Columbia Market And Opens New Store

The luxury shoe brand Jimmy Choo entered the Columbia market in its capital city. Bogota (Bogot) opening the first store is scheduled to open in November 9th.

It is reported that in order to highlight the brand Symbolic style The service provides JimmyChoo consistently selling and evergreen design, including pointed ANOUK, LANCE sandals, crossover sandals XENIA and TITE style.

Since last year, selected locations all over the world. JimmyChoo All stores offer Made-To-Order customized footwear service.

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At present, Jimmy Choo has opened 18 stores in 11 main cities in China. Denis points out that 50% of China's GDP is created by its 20 largest cities, so the brand's future development potential in China is endless. China's sales account for 15% of Jimmy Cho's global sales. He believes that according to the standards of the luxury goods industry, the growth potential of the Chinese market is doubling, and it should be able to reach 1/3 of the total sales.

In addition, the brand awareness of Jimmy Choo has risen rapidly in China, reflecting the growth of China's luxury market: in 2012, the brand ranked thirteenth in the list of China's top luxury shoe rankings, and only two years later, it has climbed to the top of the list in 2014.

Increasing brand awareness stems from celebrity effects. In 2012, Jimmy Choo acquired Chinese Direct stores from franchisees. At that time, the initial strategy of the company was to popularize the publicity effect of red carpet stars to the East, but in fact, it was much more complicated than the invitation of actress Angelina Jolie (Angelina Jolie) to participate in the Beijing event banquet.

Denis said: "only 34 overseas films were released in China in that year, which means that international stars have little publicity for Chinese consumers."

The timely adjustment of brand strategy and the opening of Chinese new generation stars proved their popularity effect very strong afterwards. With China's success stories, brands also use local strategies in Korea.