Shencheng Department Store'S Big Men Join Hands.

In the past, competitors from the same city are now sitting around. There are people familiar with the matter. The scene of the gathering of the heavyweights in Shencheng department store is "not very common", and the background is the upcoming "double 11". "In recent years, the impact of the electricity supplier on the physical store is obvious. If the physical store does not want to take countermeasures according to its own advantages, it is equivalent to getting caught."

An industry insider said.

Recently, in the major business circles of Shencheng, almost all the street shopping people were

The "double 11" Shopping Festival is an atmosphere of infection: a shopping mall in the vicinity of the Olympic Games, the atrium played a big slogan of "firing the cat to the cat", some hanging out the "war double 11, the Shenyang people's Shopping Festival!" scroll.

In a shopping mall leaflet at Zhongjie street, the "daily price is lower than the net price, lower than the double 11" propaganda. It lists the online shopping price and the physical store price of many kinds of commodities, and the smell of gunpowder is very strong.

A manager at a shopping mall in Shencheng recalled that on 2012, "double 11", the mall was simply empty.

It was the first time he felt the impact of "double 11" on physical department stores.

"Leaders are in a bit of a panic! I don't know what to do!"

In 2013, when the "double 11" arrived, businesses began to take the opportunity to do promotional activities.

Some launched the "double 11 special price", while others asked the public to "compare the price and choose the goods".

In 2014, almost all businesses regarded "double 11" as festival day, and the strength was comparable to that of Christmas.

However, the atmosphere created by solo still makes the public feel that the physical store is in a rush to take the opportunity to hype.

"We must unite all businesses, mobilize all the forces that can be launched, unite all friends that can be united, and create the city's universal consumption shopping carnival.

We need to mobilize the government, society, peers, manufacturers, customers, employees and friends to fight the double 11 "!" a Shen Cheng Department Store "double 11 round table conference" sponsors.

And some

"Billion in cash, shopping in red packets", "red envelopes", "red envelopes" and other fashion avant-garde publicity is more dazzling, comparable to the major electricity supplier shopping platform.

Some businesses said "

"The business will be extended until 0:00 that day to accompany the shopping party insanity.

"At the end of last month, I received a phone call from a certain brand. It said that the activity in the store was 1000 yuan to 1111 yuan. On the basis of the whole network price, we can use the appreciation card, which is equivalent to 11% off. It seems that they have mobilized all brands to do propaganda."

Zhao Jie, 42, said that in order to meet the "double 11" video conference held by some shopping malls, the business of DM magazine has been repeatedly issued. Businesses have also assigned tasks to the brand counters in various shopping malls, and it is said that each cabinet has to issue the required number every day.

"Shopping in the mall, occasionally hearing the counter manager shouting" there is still twenty-two thousand yuan to complete the task, no one wants to finish work, no one wants to get off work! "Hearing this, the customers are bound to feel strange!" Zhao Jie told reporters.