ONLY Double 11 Tmall Jingdong Uneven Heating Days

1 days from double eleven, most brand promotions are already in full swing, but different platforms have different "treatment".

For example, the women's clothing brand ONLY of the Danish fashion company's bestseller group, which can be described in the double eleven atmosphere of Tmall and Jingdong, can be described as "two hot and cold days".

It is reported that ONLY has launched a double 11 Tmall activity page, currently ranked second in Tmall double 11 main venue, second only to Korea's clothing house.

In addition, in terms of product distribution,

There are four kinds of special products, including shopping mall, Juhuasuan brand, shopping mall, super model Pyper and so on.

Among them, only the Juhuasuan brand group ONLY was prepared for 500 products and sold at half off.

In the main venue of Tmall, ONLY's shopping malls contain 300 pieces of merchandise.

It contains 250 items.

Back in August of this year,

On the high profile announced the signing of a cooperation agreement with 163 brands, ONLY's bestseller group is also on this list.

According to the agreement, 163 international brand new products will also be the first choice for Tmall.

In addition, Tmall clothing will combine international brands to get through the clothing O2O, and plan to achieve the day and the next day.

According to the 2014 double 11 sales data, last year's double 11 promotion started 11 minutes later, the Alipay group's turnover volume broke through 100 million yuan, and the sales volume reached 50 million at 9:11 ONLY in the morning.

As of 18 p.m., the official flagship store of ONLY ranks the seventh in Tmall's TOP ranking.

On the day of double 11, ONLY sales ranked ninth in women's clothing, and the overall sales of the group reached 300 million yuan.

(ONLY Tmall flagship store) can be seen from the activity page that these commodities will be sold at a low price on the 11 day, but at present only in the preheating stage.

Unlike in the past, the ONLY brand launched O2O services synchronously. More than 2000 entity shops will participate in the delivery of orders during the double 11 period. According to the receipt address, the shop will be shipped nearby, and users can pick up the goods at the store.

It is understood that on the double 11 day, the price of ONLY women's clothing Tmall flagship store will be discounted to less than 50 percent off.

However, by contrast, the flagship store of ONLY Jingdong is "cold".