ASOS Is Getting Higher And Higher In Selling Wedding Dresses.
Asos, the British clothing operator, will be on the wedding line next April.
Whole
Wedding dress
The series includes short version, strapless Greek design, and many more traditional high collar and long sleeves. The highest price is no more than 250 pounds, or about 2500 yuan.
Presumably Asos launched
wedding
The series is optimistic about the huge wedding market.
Britain has one of the most famous wedding websites, called hitched. According to its latest figures, the annual wedding market in the UK is worth 10 billion pounds, and the average cost of each wedding is 36 thousand pounds, just 12 thousand of the wedding day.
The bride's dress, from scratch to shoes, will cost 281 pounds.
From this point of view,
Asos
The price is almost equal to the average level in the UK, which helps to enter the middle end market.
In the United States and other countries, the market share of wedding is also increasing year by year, with great potential.
Accessories and shoes will also be launched with skirt.
According to a spokesperson for ASOS, the whole dress is only 400 pounds, or about 4000 yuan.
Asos just released the bridesmaid dress series in April this year, the price also takes the position that people can generally afford, and matches the location of Asos website.
In publicity, Asos emphasized that some styles of Bridesmaid clothes can also be worn in daily life activities, but not for the wedding.
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