Clothing Shop: Consumer Behavior Psychology And Store Interior Design

Business Psychology divides customers into three categories.

(1) purposeful shoppers.

Before they enter the store, they have already bought the target, so they have a clear gaze and clear footsteps. Second, there are selective shoppers who have a certain range of attention, but they also pay attention to other products.

Their pace was slow but their gaze was concentrated.

Aimless visitors who go to shops have no definite goals, slow pace, lack of concentration and irregular movements.

The proportion of three customers in different stores is different.

Naming

In the industry, for example, many customers who receive the drugstore are purposeful shoppers, and the interior layout should be based on function.

Customers choose to buy industries within a certain range, such as stationery stores, food stores, etc.

Design should pay attention to order and order.

Compare selected industries, such as boutiques, jewelry stores and toy stores.

The design should make the space environment attractive.

Through tracing investigation, we can draw the customers' action trajectories in different types of stores, which can provide a basis for interior design.

In store interior design, we should aim at the series of psychological activities of consumers to formulate countermeasures so as to enable him to successfully achieve shopping activities.

From the above analysis, we can see that the beginning of a series of psychological processes is "attention", which requires that commodities should have a certain intensity of stimulation to be perceived. According to the principles of visual psychology, we can take the following countermeasures:

1. enhance commodities and

Contrast.

There are so many kinds of visual information in the store that a few can only choose a minority as an object of recognition.

According to the principle of visual psychology, the larger the difference between object and background is, the easier it is to perceive. It is easy to see objects with color on the background without color, and objects that are easy to notice in dark background.

For example, in the interior design, use dim colors and low lighting, and use the light to project the light onto the merchandise, so that the customers' eyes are attracted to the merchandise.

For example, light goods are based on dark walls, while dark goods are based on white shelves, which are used to highlight goods.

2. master the appropriate intensity of stimulation.

In addition to highlighting goods.

Advertisements, neon lights, TV and so on are also used to attract.

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But stimulation can not play a role beyond a certain limit.

The greater the number of signboards, the less likely the relative attention will be paid to each item.

Experiments conducted abroad have shown that the possibility of attention is much faster than that predicted by people who only focus on quantity.

An increase of second signboards will not halve the possibility that the first signboard will be noticed, while the influence of the third signboards will be greater. When the fifteen blocks are taken, the possibility of a particular signboard being noticed is considerably less than fifteen points.

Experiments show that the average person's visual attention range is not more than seven, for example, the letter can be displayed in a short time. The average person can only see about six. This is very useful for us to reasonably determine the number of commercial signs and advertisements, the number of counters and the division of space in interior design.