To Open Up The Cloud, We Need To Sell The High-End Shoe Brand Sergio Rossi.

The French luxury group has to sell the high-end shoe brand Sergio Rossi, while the next is the European investment company Investindustrial.

Similar to most Italy leather brands, the founder of Sergio Rossi is a shoemaker.

He has designed Opanca shoes with diversified materials and modeling exaggerated bold shoes to become one of the representative works of Sergio Rossi.

In the 70s of last century, the shoe brand was introduced to Gianni Versace, Dolce & Gabbana, Azzedine Ala, a and other brands, and its exhibition shoes gradually opened up the industry's popularity.

Its shops also went out of Italy and extended to Belgium, Britain and the United States.

Opening the cloud and stripping its only high-end shoe shoe brand now, it raises the question of whether the pure accessories brand can really be integrated into the luxury goods group with clothing as the mainstay. The brutal reality is before us: the mode of cooperation between shoes and garments has long ceased to exist, and most fashion houses extend the product area to shoes.

Gucci, a cash cow under the cloud, has launched a brand of hair slippers in the autumn and winter series in 2015, and has become a popular product of fashion trends and popular bloggers.

In the case of shoe brand acquisition, the synergistic effect of leather products that supporters initially promised did not come into play.

Whether or not to open the cloud is a waste of this opportunity can not be judged, "but it is certain that the owners of the cloud will pay close attention to whether Investindustrial can pull Sergio Rossi out of the mire."

She said.

By 1999, Sergio Rossi produced an average of 550 thousand pairs a year.

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The expanding retail network is forcing the family brand to make a choice between independence and development.

In the end, the founders decided to sell 70% of the shares to PPR, that is, today's open cloud.

A big reward for finding the backing is that Sergio Rossi can share PPR's huge advertising budget on luxury brands every year, as well as the super driving power of group creative director Tom Ford for fashion blockbuster.

In September 2006, Sergio Rossi first boarded the fashion week in Milan, and its products also appeared in famous boutiques such as Barnes, Lane Crawford, Harold and so on.

Unfortunately, this is not a long story, especially after the founder left.

In the five years from 2008 to 2013, Sergio Rossi has lost two creative directors.

Although the parent company has launched multiple brand reinventing orders, its performance has never been improved.

Compared to its competitor, Roger Vivier,

And Jimmy Choo, Sergio Rossi is still a frequent visitor to the red carpet, but sales and reputation are quite different.

In the first 9 months of 2015, the overall revenue of Roger Vivier in Tod 's group accounted for only 14.2%, but increased by 20.1%. The Christian Louboutin, known as "red shoes", sold 1 million pairs of shoes every year, and on the basis of which it successfully opened up the cosmetics category; the Jimmy Choo, founded in 1996, took New York less than ten years to become the first luxury shoe brand to be listed.

In fact, Francois-Henri Pinault, the second generation leader of Kai Yun, revealed the idea of selling Sergio Rossi in February of this year, calling it "corporate strategy considerations".

5 months later, Kai Yun removed the Italy brand from the group semi newspaper and blamed the Sergio Rossi for the net loss of 11 million 700 thousand yuan (75 million 336 thousand yuan).

The brand president and CEO Christophe M e lard formally completed the class in September 1st.

"The sale is good news."

Bank of Paris, France

Luca Solca, an industry analyst, said that compared with most of the luxury brands acquired by Kai Wan, Sergio Rossi, which has consistently negative performance, is an exception.

Take Stella McCartney and Alexander McQueen as an example. The two designer brands were later than Sergio Rossi, but they repeatedly won the naming of CEO Francois-Henri Pinault.

According to the joint statement issued by the buyers and sellers in December 9th, Investindustrial will take over over 80 Rossi stores and its factories near Florence.

The European investment company also holds some of the shares of Aston Martin, Flos and B&B Italia. Its senior partner, Andrea Bonomi, said Investindustrial has revived many classic brands such as Ducati and Ruffino through investment. "We bought the Sergio Sergio for the same consideration."