Physical Stores Must Master Strategies To Rise

　　 Move 1: industry insight mode change

First ZARA The degree of gold absorption can help its founder become the richest man in the world. Behind it is a 480 person design team that only takes 3 weeks from design, trial production, production to sales.

KFC and Starbucks have become global catering giants from small American stores. The factory style+chain store opening mode accumulated by several generations is the key. Although the experience is changing now, the reliable operation mode of taking advantage of the momentum is the basis for growth.

　　 Move 2: Word of mouth is the core competitive power

In this era, the transmission of information is accelerating, and there is a word of mouth. The initiative to form a word of mouth is an important part of breaking through the brand value and increasing the flow of people.

Mordor got together in the bookstore LINE COFFEE、 Hong Kong King Porpoise Ramen, Gui Man Long, and fake bears queuing up for biscuits every day are classics.

　　 Move 3: Your pulse is accurate customer Play subversive innovation

KFC has been pressing McDonald's in China. The core lies in KFC's better understanding of Chinese consumers and its ability to subvert. There are more vegetable salad and vegetable soup in the dishes, always popular stars to replace salt, high-speed WIFI in the stores, ecological theme and interesting experience layout in the new generation of stores, background music, little fresh meat loved by the post-00s, and praise of the Christmas vision system.

Grasping customers is fundamental. You must give your current core customers a picture, understand their public experience that can trigger emotional contact, and their potential change needs. Current customers and target customers are sometimes different. Then you should think about what changes you should make to satisfy your target customers.

　　 Move 4: Industry influence is the winner

With industry influence, industry standards can be formulated imperceptibly. Capital will catch up with you in turn, take advantage of the rent, and senior executives will take the initiative to find you.

The typical ones are the artisan shops in Japan, the Japanese men's tofu, which is extremely popular, the rice kiosks that set industry standards and moved Japan, and the small bamboo snack shops that earn 300 million yuan a year to make mutton soup.

Then to Hermes ZARA、 Sincere products and Muji good products, industry influence can help quickly open the situation and obtain the best interests.

　　 Move 5: Connect consumers with mobile internet thinking

This is the era of mobile Internet, and think tanks predict that the once popular PC end will be gradually replaced by mobile Internet. The essence is that the characteristics of products, services and stores communicate with consumers through mobile Internet, forming industry influence and reputation effect.

It is said that it is a famous and excellent product and a copycat, but the public account created by it visually kills a lot of big brands. The core is lifestyle and content of emotional communication, with interaction and sharing.