Taobao Has Been Given New Responsibilities In The Rural Market.

Under the pressure of public opinion, Taobao, which has been marginalized, has been entrusted with new responsibilities in the rural market.

Today, the first rural Taobao "New Year Festival" officially launched a war.

In the Department of Ali, Taobao has been playing the role of incubator.

From Juhuasuan to Tmall, a series of businesses are independent from Taobao.

Now, the rural Taobao independent App has been launched, and the rural Taobao, which has been entrusted with the strategic mission of the future, can take the opportunity to become a "rural version" Tmall?

Although Ali has clearly described the paction path of rural electric business, that is, the downward trend of "industrial products going to the countryside" and "upstream special agricultural products" are entering the city.

But unlike Taobao electric city changing Tmall, there are still many problems in the mode of operation of rural Taobao. The Taobao C2C mode can not completely win the rural market.

Pei Dapeng, a business leader and business co founder, believes that the downlink is not a big challenge for Taobao in rural areas. Besides the education market, it needs further expansion of Taobao outlets.

The key problem of low and high logistics cost is: "although villagers can sell products on behalf of rural Taobao partners, it is not realistic for farm operators. Even small organizations such as cooperatives spontaneously organized in rural areas are not easy to manage well. In addition, under the decentralized mode, agricultural products face high logistics costs and poor shopping experience."

Stepping on the tail of 2015, Alibaba group CEO Zhang Yong announced at the 1st anniversary activity of Taobao University county electricity supplier training class recently, that there are more than 10 thousand village level service stations in rural areas, covering more than 20 provinces in the country.

From the layout point of view, including the sky star program, rookie network, ant gold clothing and other related businesses, Ali has equipped the country with horses.

The independent rural Taobao ecosystem is coming out.

The layout of Taobao in rural areas can be described as rapid.

Starting from the first rural Taobao service station in the Fuchun River Town, Tonglu, Zhejiang, in October 29, 2014, by the end of 2015, the first 10000 people showed up, and Ali spent more than a year.

The rapid expansion of Taobao in rural areas is directly related to the future strategy of Ali group.

The three major strategies that will be redefined after listing in September 2014 are: globalization, rural electricity providers and big data.

According to Analysys analyst Wang Xiaoxing, the second tier city market has been excavated, and the electricity giants need to sink and aim for more potential rural markets.

"Rural Taobao to build a rural e-commerce platform is only one of them, the important part is the supporting links behind the platform."

Wang Xiaoxing believes that Ali has created a platform for rural Taobao to build an ecological platform.

According to incomplete statistics from reporters, rookie network, star project, ant gold suit and Taobao University have provided support from three aspects, namely, supply chain, finance and talents.

North Institute of Commerce analysis that over the past year, Ali has built an eco circle around the rural Taobao, although the business sector has not been fully integrated, but the ambitions of Ali layout has been highlighted.

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Tmall seems to be a product of success.

The rural electricity market needs more subdivision mode.

Last November, rural Taobao launched the township sweet channel, which aims to integrate the local government of rural Taobao and the partner resources of rural Taobao, looking for quality and traceable quality agricultural products from the source.

In the view of industry observer Zhao Xiaomin, the Taobao C2C mode is suitable for providing non-standard product services, while domestic agriculture is moving towards industrial standardization. "To solve food safety and improve the quality of agricultural products, it is necessary to carry out industrial standardization production, and Taobao C2C is not an important upstream channel after standardized production."

Zhao Xiaomin believes that traditional offline retail is still an important channel, and vertical electricity providers will also get a slice of it.