More Than 1000 Targets Of Tmall Clothing Open Investment Are Aimed At The Post 90 Market

Recently, Tmall apparel It is announced that more than 1000 business places will be liberalized for public investment in fashion brands and girls' clothing brands.

In 2015, in order to control the brand and product quality, Tmall adjusted the rules of attracting merchants, and merchants should follow the directional invitation system. With the increasing consumption power of the population after 1990s, the consumption form has become richer, but consumption needs have not been satisfied by brand and products. To this end, Tmall apparel will set up two channels corresponding to business circles, and open investment for offline brands, international brands or new batch of Amoy brands. The reporter interviewed Tmall clothing related small two, to interpret the upcoming investment rules.

Prior to this, Tmall apparel Director Ren Ding said in the 2016 plan that the wireless terminal has far exceeded the PC end ratio, and in all users, the proportion of users below 25 years old is increasing, the fastest growth year by year.

After 90's consumption habits and preferences are different from those after 80 and 70, they are more keen on fashion, more like interaction and more sensitive to color. This group of people is no longer satisfied with the traditional shelf style of consumption, and consumer demand is not satisfied online. In addition to a small number of offline brands, the Amoy brand can catch the post 90's.

Take tide card as an example. According to the operation of Xiao Chao brand, there are nearly 40 fashion brands in Tmall clothing, with an annual turnover of over 100 million yuan. Although the trend of tide brand industry is rising, the tide operation of Tmall apparel is still in its initial stage. It needs a large number of brands to enter and enrich the brand dimension. At the same time, influential brands need to be settled to drive the atmosphere of the trend business circle.

Young girl's clothing operation Xiao 2 introduced that, before this, the girl's brand didn't have a particularly accurate and outstanding brand. In recent years, the crowd began to subdivide, and represented by La Natsu Bell, Lok ting and other brands. Clothing brand The growth is remarkable. These brands are targeting the maiden wind subdivision series to seize the market gap.

Under the new consumption pattern, the brand name of the new form will be promoted, and the traditional brand of a user base will be open. This open investment, the brand that the tide brand business circle hopes to attract includes the famous tide card of Hong Kong and Taiwan and overseas, such as the tide card of it.

There are still some detailed criteria in the business selection dimension, based on the macro range of Chao brand and girl brand. For subdivision crowd and new Marketing The brand demands in the way, first of all, must have original design ability when making the brand, which can visually satisfy the consumers and certain supply chain capabilities.

In the rules of open investment, tide card is taken as an example. There are two parts in the tide card investment standard, that is, other materials and foundation threshold. Other materials are platforms, which require background information for tide cards. The basic threshold is the most basic requirement for entry.

Under the premise of selling, brand enters the two new channels, which is more inclined to brand operation, and helps brand enhance the ability of active marketing by way of brand operation. Tmall's users are rich in layers. This will aim at the corresponding channels on tide cards and girls' clothing business circles, and they are suitable for them to grow into real brands in many ways.