Centric Promotes Software In The International Market

TOM TAILOR GROUP, one of the most famous and fastest growing fast fashion companies in Germany, has decided to adopt Centric's product lifecycle management (PLM) solution to help enterprises develop and enter the international market.

TOM TAILOR group is undergoing rapid expansion. After strong growth in the past few years, it has about 7000 employees worldwide, with 1450 retail stores and 3000 stores in 35 countries.

Through the first five years of development, TOM TAILOR's own brand and acquired brand Bonita revenue increased from 200 million euros to more than 900 million euros.

The products of TOM TAILOR and Bonita brands include casual wear, jeans and other clothing. The target consumers include men, women and children.

The acquisition of Bonita has opened up new development opportunities for the group, and has successfully incorporated the population over 40 into its new target consumer group.

The choice of Centric is aimed at helping them achieve their key competitive strategies: systematic analysis of fashion trends and rapid implementation, responding positively to customer needs.

"Before we decided to cooperate with Centric, we conducted a very thorough and careful investigation," said TOM TAILOR chief operating officer Heiko Schaefer.

"The PLM project is crucial for us to achieve our strategic goals.

Because of this, we spent about a year to understand and verify all kinds of products in the market, communicate with PLM solution providers and customers who are using PLM solutions, and finally choose Centric according to their requirements and understanding of PLM.

Centric PLM focuses on the fashion industry, adhering to the mission of continuous innovation and joint development with customers, winning the praise of users. At the same time, Centric also has an extremely professional consultant team, and also makes us choose Centric one of the most important reasons.

One reason for TOM TAILOR to implement PLM projects is that it needs to pform its IT infrastructure in an all-round way.

The system before TOM TAILOR consists of up to 74 different systems, making internal and external collaborative office complex and rigid.

"Most of our team members are very young. As millennial people, they are eager to innovate, and are accustomed to using mobile applications and digital technology.

Centric 8 PLM just meets this need; the use of this system is quite simple, flexible and effective.

Compared with other traditional systems,

8 PLM has achieved a more modern and younger working style.

Frank Pupkes, head of IT at TOM TAILOR group, said.

TOM TAILOR will first use Centric 8 PLM in its jeans apparel department, then gradually infiltrate into men's, women's and children's casual wear.

Then it will integrate the agents and suppliers in Asia.

"

The rapid development in the past few years is indeed admirable.

I firmly believe that our in-depth understanding of fashion and our Centric 8 PLM will help TOM TAILOR lay a solid foundation and will be implemented in the future TOM TAILOR.

The process further boosted its rapid development, "concluded Centric president and chief executive officer Chris Groves.

We are deeply honored that "TOM TAILOR chose us as a partner."

Centric's expertise in the field of fashion is another key factor for TOM TAILOR to choose Centric.

"We value Centric because their team really understands fashion.

In fact, because of the Centric's focus on the fashion industry, even the whole Centric team, whether the CEO or the consultant, can clearly answer our doubts, which makes us feel that each other belongs to the same family, "adds Paul Kr semann, TOM TAILOR group's core manager.