G- III Started To Acquire Karl Lagerfeld 19% Stake

When it comes to the most influential designers in the fashion industry, there may be numerous, but one person, perhaps even those who don't catch up with fashion, will know that Karl Lagerfeld is known as Buddha.

As the design director of Channel and Fendi at the same time, he has countless cooperation with all walks of life every year.

But his personal name brand is not as loud as his reputation.

In mid 2015, american apparel retailer G- III set up a joint venture with the same brand name of Karl Lagerfeld, and is expected to jointly develop the North American market. The first series even landed at some department stores at the end of last year.

Because of G- III's excellent response to Karl Lagerfeld brand in the market.

G- III announced the acquisition of Karl Lagerfeld 19%, the parent company.

Although the details of the paction such as takeover price were not disclosed, the news prompted G- 3.9% to rise by $52.09 to $52.09 in early trading.

At present, Karl Lagerfeld brands already have retail outlets in Europe, Greater China and the Middle East. Besides 25 direct outlets, there are 27 authorized stores.

With the injection of G- III, the brand is planning to enter Seoul and Frankfurt next month.

At the same time, brands began to enter this season.

Field.

Although Karl Lagerfeld is from

It was founded in 1984, but it is obvious that his efforts to enter the brand of personal namesake are far less than that of Channel, Fendi or even several times.

In 2014, after PVH's strategic investment, Karl Lagerfeld valued its brand by 15 million.

The acquisition of G- III has made great efforts in brand strategy. Last November, the Karl Lagerfeld North American sportswear series was first launched in many large department stores in North America. Leather goods and shoes were also on the shelves recently. It is reported that the first complete garment and accessories series will enter about 250 to 350 sales outlets in the retail market this autumn. As a publicity match, there will be a set of large advertisements to follow up.

In the end, how far will the same brand of old Buddha go? Apart from the design aspect, the golden signboard of old Buddha is also loud and powerful.

Will G- III really be like what it says, is Karl Lagerfeld a "potential" brand? It's still a quiet look at the influence of old Buddha.