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Hermes Sells Super Fashionable Jewelry For The Millennial Generation.

2016/3/12 13:36:00 62

HermesFashion JewelryMillennial Generation

Some people would think that the top luxury brands such as Hermes would be very luxurious and not suitable for daily applicability.

Not long ago, Hermes quietly launched a banner website dedicated to the release of fashion series.

And this fashionable website is also very interesting, especially in the new jewellery recently released.

Although for the top luxury brands, the investment in jewelry and the materials used in jewelry become more important points, fashion jewelry is more focused on wearability and design.

In order to cater for the needs of the millennial fashion, Hermes's

Jewelry series

It's also very hard to spell. Apart from the conventional hard and wide publicity and Video propaganda, Hermes also created some words through a number of new (Ying) (Luan) (LAI) to give you a pot of chicken soup.

Is there any sense of unconsciousness? I feel that I have it anyway.

But how can you be able to explain the gains and losses in a big way?

Marketing

It is also very wonderful - it conforms to the ambiguous mood of fashion and fashion youth, and conforms to the demand of fashion It Girl: it doesn't matter if you don't understand, but I like it! Who can be cooler than me? And the whole series, without any of these factors, does have the design sense of fashion. Therefore, I believe a lot of fans will start chopping their hands.

For example, there is a jewelry in this series.

Hermes

The vocabulary given to it is "Perdibelle" - composed of Pear, Dee and bell.

It hints at the material, style and color of this jewelry. At the same time, Hermes explains the emotional interpretation given by this word, which is what we call chicken soup: Turn a grey sky blue.

It seems that the influence of the millennial generation is extraordinary. At least in the eyes of the big players, the profits created by this group are enough to make the brand willing to go all the way to the "moth" idea, because young people prefer this kind of personality.


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