A New Round Of Business Opportunities Tmall Will Open Up Some Two Level Categories.

Garment industry cluster is of great significance in the development of China's garment industry, but it is also facing the pformation from single product structure to low technology content to branding.

Transforming the traditional industries through the Internet has become an important direction for the pformation of industrial clusters in different regions.

In March 16, 2016, Alibaba group's platform Tmall and Wenzhou, Shishi, Yudu and other 9 domestic garment industries.

To help traditional industries upgrade their brands and brands with the help of the Internet.

The following is a speech by Liu Xiuyun, general manager of Tmall clothing:

In October 2015, at this venue, Tmall costumes and the China Clothing Association launched strategic cooperation to jointly promote China's own brand building and industrial cluster upgrading plan.

As an industry association, it plays a particularly important role in the planning and promotion of the whole activity. Through half a year's efforts, we are delighted to see that our plan has taken a solid step forward today.

Opportunities for pformation

As we all know, the apparel industry cluster plays an important role in the development of China's garment industry. It is the backbone of the whole garment industry.

The development of garment industry cluster can also reflect the development trend of China's garment industry to a certain extent.

Nowadays, in the era of Internet plus, industrial clusters are also seeking pformation and upgrading. How can Alibaba cooperate with these excellent industrial clusters to enhance the scale and core competitiveness of industrial clusters?

Since last year

Taobao has built the "China Quality" plan, helping many industrial clusters to match the consumers who really need the goods.

And Tmall clothing, on the basis of supporting industrial clusters, will strive to build a number of brands with market competitiveness and social influence.

Resource integration takes every advantage.

Tmall needs excellent brand of industrial clusters, especially those who are in line with the main business direction of clothing this year. For example, some two tier businesses such as fur clothing, obvious style differentiation, extreme cost performance, post-90 youth brand and so on.

If there is demand, there will be policies. From the beginning of this year, the clothing industry will focus on strategic cooperative industrial clusters, appropriately relax the investment threshold and reduce the conditions for entering Tmall.

In terms of marketing, we will organize large scale marketing activities of origin throughout the year. Taking Zhuji socks as an example, we did very well in September last year, and also precipitated some businesses with bright spots and potential.

At the same time, it will link up with Taobao's "China Quality", and integrate the advantage resources of Ali to integrate the brand of origin.

Other aspects include organizing training, competition, visiting and exchanging activities to enhance the operation ability of "industrial cluster" brand merchants, such as industry exhibition, brand promotion conference, Internet dress Development Forum and so on.

Here's a warning.

In the past few days, costumes will be led by leaders of various industries to conduct in-depth exchanges and communication with the representatives of government and business representatives of all industrial clusters at the scene, and find a cooperative entry point for customized industrial clusters.