The Group Will Sell Its Outdoor Brand Business For $550 Million.

It is understood that

It plans to sell its Licensed Sports Group business for about $550 million.

The group said it was exploring strategic options for its Licensed Sports Group business, but everything depends on timing.

Licensed Sports Group owns Majestic brand and provides clothing through licensing with the professional sports league and higher education institutions.

They include the major league baseball, the national rugby union, the National Basketball Association and the National Ice Hockey League.

Eric Wiseman, chairman and chief executive of Wei Fu Group, believes that as a positive investment management company, it has continuously assessed the composition of the company to ensure that its portfolio is consistent with strategic objectives and positioning, and maximizes growth and returns to shareholders of the group.

The group is looking for better choices and positioning for its Licensed Sports Group business to continue its success and realize its potential in the future.

But many people in the industry believe that "exploring strategic options" means that the business has started selling.

KeyBanc Capital Markets analyst Edward Yruma believes that it is not clear whether this is a reasonable acquisition.

Major sporting goods companies like Nike, Under Armour and Adidas may be concerned about this, including the New York coat and sportswear company G-III.

Insiders say that this may be an interesting business, but many of them involve the consent of the Licensor.

Therefore, it is necessary to ensure that the time of signing these license terms is sufficient when purchasing business.

In fact, similar businesses have never found ready buyers.

Last year,

It has been trying to sell its Michelle & Ness brand business, but has not yet done so.

According to the group data, the group's total profits in 2015 rose 17.6% to 1 billion 230 million dollars, and total revenue grew 0.8% to 12 billion 380 million dollars.

The sales of its uniform Department Imagewear amounted to $1 billion 100 million, while Licensed Sports Group accounted for half of the total.

Last month, Bob Drbul, Japan's largest brokerage, Nomura Securities analyst, asked whether it was possible for the company to sell its business or make another purchase. However, Eric Wiseman, chairman and chief executive of Wei Fu Group, said that in the past four years, people may think that the group did not make a takeover action, but at the same time, the group did not sell any business in the company within 4-5 years.

The VF Corporation group, founded in 1899 in ridding City, Pennsylvania, has developed into one of the world's largest listed apparel companies with an annual turnover of more than US $7 billion.

Its brand includes outdoor sports brand Eagle Creek, Eastpak, JanSport, Kipling, Lucy, Napapijri, Reef, SmartWool, The North North, Eastpak, and Cowboy brand; brand name, brand name, brand, customer, brand, brand, brand, etc.