Runtime Products Are Growing Against The Trend. Women's Body Shaping Pants Are Popular Choices.

Nowadays, China's clothing market is very weak, and every major costume has declining stones. But in this case, running products are in the opposite direction, among which women's body pants are the hottest products.

According to Nelson and

The track and Field Association announced that Chinese runners spend 3601 yuan per capita.

I don't know from what time, there are more and more small partners running around the domestic and foreign countries in the circle of friends. Let's not see a lot of "running white".

Not long ago, Amazon China first announced the relevant sales data of online runners in the past year: runners selected sales increased by 300% last year, sales of sports socks increased by more than 10000%, sales of compressed clothing increased by more than 5000%, and the total number of women's sports bra products increased 10 times.

The data also showed that during the two seasons of the spring and autumn, especially in the 3-5 months and 9-10 months, it is the annual peak time for the whole country to concentrate on buying runners.

After entering winter, consumer demand for warmth, sweat and quick drying function is the highest in the whole year.

In the top ten purchasing power categories of runners, Hangzhou ranked sixth. Did you contribute a bit? The newsletter interviewed the relevant persons in charge of Decathlon, Hangzhou Yintai sports hall and Xixi impression city. According to the data they gave, last year, the sales of sports category sales increased by more than 50%. Hangzhou runners were not only satisfied with the functionality of sports products, but also the fashion sense of appearance. The increase in the total number of professional and amateur runners was one of the reasons for the rapid increase in product sales. It is interesting that women products sell better than men.

Female friends, buy and buy, cool!

According to Zhou manager of the Yintai sports hall, the sales volume of the whole sports floor increased by 50% over the previous year, of which the contribution of professional running shoes was quite large. The two brands of Arthur and soconney grew by 300% over the same period last year. The sales of other traditional sports brands such as Nike and Adidas increased very well. The UA brand 80% body shaping products mainly focused on the gym group.

"Women's tight bottoms and body pants can be regarded as the best selling items for clothing, one is nine points, suitable for autumn and winter wear, and the other is 7 pants below the knee, suitable for summer.

Black and white sell well.

This kind of body pants becomes fashionable fashion for young fashion women. Maybe the tops are women's wear brands. The next pair of sports brand pants and a pair of sneakers will look fine.

Even though some customers themselves are limited in their exercise time and intensity, they feel more vigorous when they wear professional equipment.

Accessories like socks, hats and gloves sell well. Some of the UA's accessories priced at $399 to $499 are basically on the beat.

Zhou manager said.

Decathlon, known as IKEA of sports brand, is divided into nearly 80 categories, including outdoor, running, cycling, swimming, fitness, walking, roller skating, golf and so on. In 2015, sales of all kinds of stores increased by five or six.

According to running product director, last year, the growth rate of running products only increased by 100%, of which the running accessories products such as hats, waist bags and socks increased by 150%. The highest growth rate was 300% for female sports bra, and this group of data was only explosive growth in 2015.

In contrast, the growth rate of men's articles is even more moderate. Women's fast drying fabrics are also very good for running clothes and tights. "Women's customers like to sell the best of the two products: matching, buying, fluorescent series and low-key grey."

Forty or fifty years old become the main consumer

At the beginning of this year, Nelson and China Athletics Association jointly released the 2015 China running crowd Research Report.

The survey found that the average cost of Chinese runners was 3601 yuan.

Among them, potential runners and leisure runners put big heads on basic running equipment, such as

The core runners are mostly technology controls. They spend a lot of money on high-end and professional equipment such as sports watches, tights, etc. 81% of them use smart phones, 91% use smart watches, and 57% use sports bracelet to record motion data.

In this regard, the sports venues in Hangzhou are also similar. The weekly manager of the Yintai Sports Hall said that the average price of the individual sports is about 800 yuan, and the young players and white-collar workers are mainly concentrated in the forty or fifty year old middle-aged people. They have the economic strength and are looking forward to a healthy lifestyle, so they will be more willing to spend money on equipment.

So, are you catching up with this wave of sports consumption?