Nike Is The Most Valuable Clothing Brand In The World.

Forbes (Forbes) recently released the world's most valuable in 2016.

Ranking list.

Brand value is not positively related to company performance and market value. What does this abstract word mean for a company?

David Reibstein Reibstein, Professor of marketing and brand at University of Pennsylvania's School of business, said: "the value of a brand depends on how well consumers accept them.

In terms of business, whether a brand is valuable depends on whether consumers are willing to pay a higher price or have a stronger desire to buy.

Besides Forbes, agencies including BrandZ, Interbrand, British consulting firm Brand Finance, and so on will regularly issue brand value reports and lists.

But the calculation methods are different.

Forbes's rule of "brand value list" is based on the profit of each brand in the past three years, and multiplied by a percentage coefficient according to the position of "brand" in various industries (for example, the percentage coefficient of the beverage industry is higher, and the percentage coefficient of airlines and petroleum companies is lower). The adjusted profit is multiplied by the average price earnings ratio of the past three years, and finally the brand value is calculated.

In the charts,

Now is the most valuable in the world.

Brand is the most valuable clothing brand but not the most valuable "sportswear brand".

It means that competitors are no longer just Adidas and Under Armour. Even after joining H&M, Zara, the fast fashion brand and the Gucci luxury brand, Nike is still ranked first in the broader range of clothing.

This is related to the movement that began in 2014.

Fast fashion brands have launched sports product lines, and dozens of companies such as Alexander Wang and Chanel have launched sportswear costumes. Traditional sports brands begin to cross the fashion circle.

Although Nike hardly ever talks about "style" and "fashion", it does not prevent it from becoming a beneficiary of the movement.

However, Adidas's ability to grasp the trend is not to be underestimated. In making recent explosions, ADI is obviously better.

Nike's financial performance in 2015 was good: as of January 31, 2016, compared with the beginning of 2015, the stock price rose by 40.47%, and its market value was as high as 1056.1 billion billion dollars, ranking among the 80 largest companies in the world.

Far away from its competitors.