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Strong Men'S Strong Suit Again Wins The First Value Brand Of Chinese Business Casual Menswear.

2016/6/23 16:55:00 192

BrandJin BaMen'S Clothing

In June 22nd, "sustainable development" was held in Beijing.

brand

On the theme of the 2016 world brand conference, World Brand Lab revealed the list of China's 500 most valuable brands in 2016 (thirteenth).

The list was selected for 13 consecutive years.

Powerful fighter

Men's wear

With 40 billion 768 million yuan in the sixty-seventh place, it is once again strong to win the first value brand of Chinese business casual menswear.

It is reported that the world famous brand laboratory, the winner of the Nobel prize in economics, the father of the euro, and Professor Robert of Columbia University (RobertMundell), has been founded for 13 years since the establishment of "China's 500 most valuable brand list" in 2004 years.

As one of the most authoritative list of brand value changes and intangible assets, its brand value, which is based on the "economic applicable law" and the original "brand value added toolbox", is based on many angles such as financial analysis, consumer behavior analysis and brand strength analysis. It is generally considered to be the most objective basis for judging the brand strength and development potential of the enterprise. The list is also known as the annual "Oscar prize" and "barometer of trust" of Chinese brands.

Since 2004, "China's 500 most valuable brand list" has been listed for 13 years, and its brand value has climbed from the initial 1 billion 31 million yuan in 2004 to 40 billion 768 million yuan in 2016 years.

During the 13 years of the year, the "power tyrant men's clothing", relying on the precise brand positioning of the business casual men's clothing focused on jackets, not only has achieved remarkable results in the brand reputation communication and reputation building, but also gained a long lead in the market scale through the unique marketing system and terminal construction. Today's strong tyrant men's clothing, not only has the national jacket laboratory, the Chinese jacket innovation research center and the jacket University, but also the national standard revision unit of Chinese jacket, has the Chinese jacket's color research and development base, and the national textile industry's key brand model enterprise in 12th Five-Year.

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After this fashionable highland in Shanghai, the brand of rime has since entered a fast track of full speed. By leveraging the natural advantages of Shanghai in capital, manpower and management resources, the rime man has not only completed the operation control upgrade across the whole business chain, has realized the all-around optimization of the brand in commodity R & D, supply chain and marketing channels, but also made a series of foresight and steady international exploration and attempt. It has clearly defined the vision of "respected international men's wear leading enterprises" and "the business casual men's clothing that provides the jackets for the rich communities", and has become the mission of their dress housekeeper, laying a solid foundation for the brand's future development. What is particularly noteworthy is that since the 2009 year of the year, the rime men's clothing has taken a "different" strategic leap to move the brand headquarters to the whole.

Under the theme of "sustainable development brand", Professor Stephen Stephen Woolgar, Professor of University of Oxford Steve School of manufacturing and professor of Jean-Claude Evans Larreche, Professor of the manufacturing industry Research Institute of University of Cambridge, and Professor Gong Yanqi Larreche Claude of University of Oxford, Professor Evans, vice president Gong Yanqi of the men's clothing brand who attended the ceremony were also interviewed about the proposition. "Based on the experience of 36 years development of Jin bully men's clothing, we believe that the key to the sustainable development of the brand is the persistence, persistence and innovation of brand vision and mission." on the day of the press conference, "

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