Industry Miracle: Excellent And Fast Supply Chain Perfect Interpretation Of "Fast Fashion"

Newly announced marriage

Not long ago, he appeared in Paris fashion week wearing a hollowed out flower.

Her dress was permeated with the appearance of a lucky woman, who made many fans exclaim the goddess.

But what you can't imagine is that maybe a week later, Ruby Lin will have the same money.

Can appear in the clothing store in China...

This is fast fashion.

"Fast fashion is a successful mode of fast selling garments, and the fundamental reason is fast and efficient supply chain."

In the interview with reporters, the director of Zhuo Zhuo brand lamented: "we should make every effort to achieve the" one day decision and one week work "mechanism, so as to enable the brand's R & D, setting up, placing orders to the supplier's surface accessories quickly, and then to the production and shipment.

"At present, as a famous brand of fast fashion women's wear, in addition to the comprehensive advantages of the brand itself, Zhuo do" is the fast running of every link of the supply chain.

Grasp the pulse of fashion, only fashion can be fast fashion.

The biggest feature of fast fashion is changeful, and the most touching part of fashion is keeping up with fashion.

Paris fashion week, New York fashion week, Milan fashion week...

The brilliant design team will continuously collect tidal information from all over the world, and combine with the needs of domestic customers to innovate in style and format.

When there are new popular elements in movies or entertainment programs, it takes only a couple of days to make use of these popular elements and complete the trend of new product design.

The first step to get through the supply chain is to start with design and take the "sky" as the unit to implement the design inspiration.

High tech production equipment ensures high quality production efficiency.

Unlike the quality problems of some new fast fashion brands, as the well-known women's clothing enterprises in the clothing market for more than twenty years, Zhuo has already run into its own set of quality standards in the production equipment and process.

But how to build a fast supply chain with "sky" as a unit? How can we improve the productivity per unit time while maintaining the quality level?

Aiming at the difficult and complex process in the fast fashion production process, the company has established the product technology research and development department to solve the difficult problem and implement the template operation, providing high-quality and efficient software support for fast fashion.

In the intermediate production process of the product, the introduction of high-tech production equipment, intelligent management, to ensure the unity of specifications and standards.

It not only ensures the quality of the products, but also greatly improves the output per unit time. This is the essential hardware guarantee for the fast and fast fashion supply chain.

Refined inventory management to eliminate inventory pressure

"Fast" is a winning weapon for supply chain with days as a unit, but behind the "fast" can not do without the support of refined inventory management.

Lei Jun, the founder of millet, said in a live broadcast sharing this year that millet failed to achieve the expected sales target of 80 million last year, and the biggest bottleneck is the supply chain of mobile phones.

The matching between inventory and store demand is not only reflected in the mobile phone industry, but also in clothing industry.

Zhuo Zi Zhou passes the tracking and analysis of the storage and sales figures of each store every week, and promptly adjusts and adjusts the inventory between the shops, and makes corresponding marketing promotion to speed up the turnover of the single products, but at the same time, the production department will strictly control the quantity of the single product, so as to avoid a large backlog of stock.

The ability to respond quickly to the changing market competition.

In Zhuo's view, to improve the enterprise's quick response ability, we must timely complete the market forecast and reduce the blindness of production decisions.

In the annual sales season, Zhuo will analyze the sales of each new product, adjust the next order in time, improve the accuracy of the product, and make the production and sale process in the supply chain more compact and fast.

The rapid supply chain in the sky is meant to change the mature management system and business mode, and to respond quickly to the market.

Being able to keep sober and keep pace with the times in the complicated market changes is the magic weapon for long standing in the clothing industry.