Derek Lam Chooses Centric Cloud Solution

California Campbell, August 2, 2016 - USA

The design company Derek Lam International LLC announced the successful implementation of the Centric cloud solution (Centric Small Business).

The company is luxurious and fashionable.

,

And accessories.

Centric Small Business is a PLM solution based on cloud and adopts SaaS mode (software as a service).

The solution is tailored for small businesses to help them speed up product development, save costs and enhance market responsiveness.

Derek Lam and Derek Lam 10 Crosby brand founder Derek Lam is the top fashion designer in New York. He is a modern designer who is famous for her minimalist design and elaborate style and repeated detail.

The show shows a strong sense of modernity for the classic American sportswear and is well received for its distinctive luxury.

With the rapid growth of market demand, Derek Lam recognizes the need to introduce an effective product design and development process.

The company's future development needs an advanced, functional, simple and easy to use centralized PLM system.

They also need to simplify the collaboration process between their internal teams.

Derek Lam had limited system functions before, so user acceptance did not meet the company's expectations.

After extensive research on the solution of PLM, Centric Small Business was selected.

"The challenge before us is to find the right balance between innovation and structure," said David Meir Sasson, chief operating officer of Derek Lam. "We know that many top fashion companies use Centric solutions to expand their business and streamline the whole process from concept to shelf.

When we understand this solution, we think it is very suitable for our brand. "

Sasson said that the great help of the Centric solution is that it effectively promotes communication.

"Now, all of our departments -- design, marketing, development, production, finance and sales -- get the same information.

Better communication accelerates workflow and strengthens collaboration between teams.

Most importantly, due to reduced administrative workload, our designers are now concentrating on creating, which is very important for our brand. "

"We believe that Centric is a truly understanding fashion, and is expanding our scale with partners who can always give us business support," he added.

"We are very pleased to cooperate with Derek Lam," Centric global CEO Chris Groves said. "The PLM solution that is also innovative and dynamic with Derek Lam brand is an important milestone in the development process of the design company.

We hope to provide support for Derek Lam to create a new peak in the fashion industry. "

Derek Lam International, LLC (www.dereklam.com)

Derek Lam was founded in New York in 2003 by the designer Derek Lam and chief executive Jan-Hendrik Schlottmann.

Derek Lam 10 Crosby was founded in 2011.

Derek is from San Francisco, California. She studied at Parsons School of Design (Parsons).

The company is mainly engaged in the design of modern luxury goods, known for its refined style and detailed design.

The company's products range from women's wear, women's shoes, bags and glasses.

Derek is a designer and member of the American Fashion Designers Association (CFDA), and has won numerous awards.

Its design works have been exhibited at FIT Museum (of FIT), Kennedy Center (Kennedy Center), and Vitoria and Albert Museum (Victoria and Albert Museum).

About Centric Software (www.centricsoftware.com)

Centric software, from Silicon Valley headquarters to offices in various fashion cities around the world, is constantly innovating for the most famous brands of fashion, retail, footwear, luxury and consumer goods.

Centric8 PLM, the most important product of the company, provides customized product planning, product research and development, procurement, business planning, quality control and product style management for the rapidly developing consumer goods industry.

The Centric cloud solution (CentricCloud), as an extension of Centric 8 PLM, is tailored for small businesses, enabling them to learn directly from the industry's innovative technology and key industry knowledge.

Centric software has won many industry awards, including the Frost, Sullivan, the retail, fashion and apparel industry PLM PLM global product differentiation Excellence Award. It was also named as one of the world's top 100 Private Companies of Red Herring in 2013 and 2015 respectively.

Centric is a registered trademark of Centric software company.

Other brands and product names belong to their respective owners.