China International Clothing Fair 2016 (Autumn) Curtain Opening

Challenges and opportunities for consumer change

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2016 (Autumn) curtain opening

Some people say that the tide of war is not broken, and every change of times will create a new batch of heroes.

Only in the era before us, heroes can not only meet challenges, but also promote change.

In October 2015, China International Clothing and Accessories Fair 2015 (Autumn) exhibition began to cry. A group of pioneers who dared to swords and sword have gained many gains here. Whether they are commercial docking, cross-border cooperation or resource integration, all successful "hero" enterprises have become regional models, and have been upgrading frequently in subsequent docking.

A year later, the 2016 (Autumn) exhibition of China International Clothing and Accessories Fair (CHIC2016 autumn exhibition) is coming. Thanks to the word of mouth effect last year, CHIC has appeared a "hard seat" situation.

The old rules are being broken and the new order is about to be established.

In the pition period, Chinese clothing has ushered in a new era of economic normality and consumer dominance.

Such new opportunities are bound to breed more new heroes.

Bright sword, consumption change brings harvest autumn.

Since moving to Shanghai in 2015, the China International Clothing and Accessories Fair (CHIC) has shown a new shape to the industry. It also presents a exhibition platform close to industry, function extension and diversified business needs.

Spring and autumn, 11-13 October.

2016 (Autumn) will continue to welcome the harvest season.

The exhibition is based on the exhibition area of 53 thousand square meters, which stands at the NH, 2H, 3H exhibition hall of the National Convention and Exhibition Center (Shanghai). There are 837 exhibitors from France, Italy, Germany, Russia, Japan, India, Korea, the United Kingdom, Brazil, the United States, Turkey, Greece, Portugal, Croatia, Romania, Sweden, Holland, Latvia, China Hongkong, China Hongkong and 21 countries and regions in mainland China.

Covering fashion men's wear, design strength, childlike innocence, the most beautiful women, global fashion, decorating tour, linking future, graceful expression, ODM intelligent manufacturing 9 professional exhibition areas, and CHIC- trend brand exhibition, Pure Shanghai British women's wear exhibition, GOFL in CHIC2016 (Autumn) global exhibition of footwear products exhibition three.

There will be more than 6 professional spectators at home and abroad and more than 300 domestic and foreign media. CHIC's autumn curtain is about to open.

As the opening year of 13th Five-Year, the world economy recovered slowly, and the domestic market competition was intense. The new round of industrial pformation is deepening.

But it can not be denied that even in the context of industrial adjustment, China's garment industry has maintained a steady momentum of development. Excellent clothing enterprises are also accelerating the pformation step in the design, culture, technology and other aspects of upgrading and innovation.

China's garment industry has not only set off a new era of building a strong garment country, but also ushered in a new era of truly refining excellent industrial clusters, enterprises and brands.

For consumers, clothing consumption is becoming more rational and more diversified, differentiated and personalized. They will usher in the golden age of personalized consumption, and this change will also put forward higher requirements for the supply capacity of the apparel industry.

But it is not dreadful to go forward. Looking at the clothing brands at the CHIC2016 autumn show, it is all right to face the change of consumption directly. From the logic system of manufacturing industry, shift upgrading to consumer logic system, it has entered the advanced stage of lifestyle upgrading.

Departure, a recognized fashion pattern.

From the point of view of the exhibition pattern, CHIC pioneered the breaking of the past pattern by category division, integrating culture innovation, technology upgrading, intelligent manufacturing, life style, and so on, so that the industry can "meet" a personalized fashion life that truly allows consumers to agree.

The cultural heritage and promotion will be the ultimate: the most beautiful women exhibit the new trend of women's clothing brand and the new business mode. The first feature Exhibition "the contemporary Chinese dress exhibition area" will present the traditional dress culture after the innovation. The design strength exhibition area will express the feeling of life style with the designer's "artistic vocabulary".

To speed up intelligent manufacturing and "quality" manufacturing: the elegant leather exhibition area includes many high quality products, styles and workmanship of leather / fur / feather products. ODM intelligent exhibition area is a collective presentation of China's "quality" manufacturing and supply chain integration.

Technology upgrading is always beyond imagination: linking future exhibition area to see the supply chain evolution from the perspective of technological development, and provide various solutions from production management, chain distribution, terminal retail, O2O integration and so on.

Fashion lifestyle achieves beautiful life:

The exhibition area will focus on the "tide man" economy, tap the growth potential and enhance the space; in the exhibition tour, the fashionable handbags, shoes, jewelry and other fashionable equipment will show excellent product quality and professional brand operation; the children's wear exhibition area will show the most cost-effective children's clothing and the best children's lifestyle; the global fashion exhibition converts the fashion brands of Europe, America and Asia, and will interpret the global fashion trend for the first time.

It is worth mentioning that the annual global attention exhibition area, based on 4000 square meters of booth this year, brings together 123 brands from 12 countries and regions, including Italy, France, Germany, Latvia, Britain, the United States, Korea, Japan, India, Brazil, Hongkong, China and Taiwan.

Among them, the Brazil Footwear Association, the French women's wear Association, the Korean Fiber Industry Federation, and the SEINT company of Italy also brought the 4 national exhibition groups to heavy attack.

At the same time, as the fresh blood of CHIC, the CHIC- trend brand exhibition will bring together many Korean, Asian and other Asian countries' personality tide card "dancing the whole audience", bringing a unique young trend.

In addition, Xinji, Yudu, Jimo, Pinghu, Wenshang, Shaoxing, Xinjiang, Wenzhou, Haining and other well-known industrial gathering places, these renowned industrial clusters are in the advanced technology, flexible production, intelligent manufacturing, industrial upgrading, and in the past than the scale of bright sword CHIC.

At that time, they will prove that the manufacturing resources of China's garment industry cluster are turning from the supporting resources of industry related resources to the new innovative resources which are of vital importance in the entire industry supply chain, and become the strategic heights for China's apparel industry to establish global competitive advantages.

Over the years, CHIC has been committed to displaying the best quality brand marketing mode and providing the most efficient and diversified cooperation fertile ground.

In this fertile land, not only the brand jungle has sprung up, but also the upgrading of the industrial supply chain and supporting resources has become increasingly flourishing.

Linkage, a CHIC not only for exhibitions

More and more exhibitors and professional spectators find that CHIC has extended many functions such as market inspection, cross-border cooperation, integration of resources, trend publishing, international cooperation, capital docking and so on.

On the CHIC2016 autumn exhibition, the commercial game of the wonderful forum, the release of the international fashion trend, the T interpretation of the fashion brand, and the increasingly intelligent exhibition service of CHIC will become a bright spot that can not be missed.

On the one hand, China's clothing business forum is excellent, authoritative experts and industrial elite are giving lessons on the spot, interpreting the trend of industrial development, sharing the actual business experience, and guiding the idea with the concept of "dry goods" and "real combat".

On the other side, the CHIC SHOWS, which is popular with people, has brought 20 excellent brands' new product launches, their flourishing, and CHIC's powerful business function and influence by the open presentation form, simple and fashionable expression.

At the same time, meticulous overall planning, green economy exhibition concept, comprehensive upgrading service system, practical and effective related activities, and professional quality exhibition partners will be integrated into the whole CHIC to create a brand new exhibition atmosphere and experience for exhibitors and professional audiences.

In the same period of the CHIC2016 autumn exhibition, the China Textile Joint Fleet once again joined forces on the scale of the four major exhibitions across the industry.

China International Clothing and Accessories Fair 2016 (Autumn) will again shake the National Convention and Exhibition Center (Shanghai) with the China international textile fabrics and accessories (Qiu Dong) fair, China International Knitting (Qiu Dong) exposition and China International yarn (Chun Xia) exhibition, and gather up top cutting-edge accessories, clothing, knitting and yarn quality enterprises at home and abroad.

For many enterprises in the critical period of adjustment and pformation, the layout of the whole industrial chain from the source, integrating resources, integrating upstream and downstream, exploring cross-border cooperation, developing international exchanges, and publishing the trend of the trend will be the golden industry's most opportunity to be missed.

In the autumn of 2016, in the golden year of "13th Five-Year", in the golden age of consumption, the era of truly brand and business is coming.