Italy Brand Golden Goose New Store Opens In Beijing

According to the world clothing shoes and hats net, "

The famous Italy

Golden Goose Deluxe Brand (hereinafter referred to as Golden Goose) has been opened in shops in Beijing.

This is the first store in China, and also the flagship store. The address is in Taigu, Sanlitun.

Gathered in the North District, the neighbors are Paul Smith, Vera Wang, Longchamp, and in June this year just settled in the South Korean eyewear brand Gentle Monster.

In 2000, Venice's husband and wife Alessandro Gallo and Francesca Rinaldo created Golden Goose.

Although today's most popular product is the dirty shoes that inspired by Converse, it is not a shoe brand.

In fact, from its inception to the present 15 years, its products are quite complete, including garments, bags and shoes (including boots).

The "dirty shoes" that make it look at the world, that is, casual shoes series, is actually a new product line developed in 2007.

But now, shoes become the highlight of Golden Goose.

In 2009, Golden Goose also started making children's shoes.

In the flagship store in Beijing, shoes are obviously something that Golden Goose wants to focus on selling to Chinese consumers.

Shops are divided into two levels, the first floor is mainly women's products, the two floor is mainly men's products, but the shoes are displayed on the two floor.

On the day of the opening ceremony, Golden Goose Goose launched the 50 pairs of limited edition shoes designed for the Chinese market. The design of the vamp was inspired by the three dimensional gravel in Italy and used the retro white.

In addition, Golden Goose has also brought a joint venture with SWAROVSKI in the store for the first two years.

As a matter of fact, the product displayed in the shop opening that night is a preview of the media.

Although it is only 15 years old, Golden Goose is still showing the theme of "the past, the past and the future". It shows the products sold in the market today. The most important thing is the collection of about 30 pieces of Golden Goose.

In order to make a distinction with other retro products on the scene, these historical collections are labeled with the red word with the word "Vintage".

"Golden Goose has a file in Milan. This time Beijing opened the store and pported the designer's 15 year old collection from Milan."

Cai Yayun, who is responsible for the work of Golden Goose in China, told reporters.

In June of this year, Golden Goose just opened its first store in the UK on Dover street in Mayfair District, London. Before that, it had 22 stores in the world.

In December 2004, Golden Goose announced its annual sales of $58 million 700 thousand, an increase of 35% over the same period in 2013.

In 2016, its estimated revenue exceeded 1.13 billion.

At that time, Golden Goose's plan was to open stores in Tokyo and Seoul.

Italy is the largest market for Golden Goose, with sales accounting for 45% of its total sales, but it has always regarded Japan and Korea as an important market after Italy.

In fact, the Korean market for Golden Goose is not only the role of consumers, but Chinese consumers can know that dirty shoes are because of Lee Min Ho, Lim Yoona and Song Zhongji who wear dirty shoes.

Their cognition and enthusiasm reached a climax last year when Song Zhongji acted as the descendant of the sun.

"We feel very honored that Golden Goose can get support from the stars from the United States to Europe and Asia.

I have to admit the enthusiasm of the Korean stars for Golden Goose, Song Zhongji is our special friend, and we can identify with the way of life. "

Silvio Campara Campara, chief business officer of Golden Goose, told reporters.

Previously, he was responsible for sales work by Alexander McQueen and Armani.

In 2014, Roberta Benaglia, chief executive officer of the Italy fund DGPA SGR holding Golden Goose, told WWD interview that "Golden Goose plans to open shop in Hongkong later, because many Chinese consumers are going to Korea's Golden Goose consumption."

Cai Yayun's rule is "many Chinese consumers buy shoes by generation, and those who go directly to Italy to buy shoes, let Golden Goose feel the enthusiasm of Chinese people".

Shanghai will be the next place to open shop in Golden Goose, and shops are still selected in the luxury shopping area - Hang Lung Plaza.

"As a global luxury brand, Golden Goose has seen the potential of the Chinese market.

Beijing is the center of Chinese culture, so it is the best place for Golden Goose to start the Chinese story.

Silvio Campara said.

More interesting reports, please pay attention to the world clothing shoes and hats net.