3 Hongkong Brands On The Stage Of New York Fashion Week -- Special Showroom And Exchange Party To Help Hongkong Brand Show Its Strength.

The Hongkong Trade Development Council (Hongkong Trade Development Council) will lead the 3 in the next Wednesday (10 a.m.) on the east coast of the United States. Hong Kong Fashion brand participation New York Fashion Week (New York Fashion Week Fall/Winter 2017) shows the creative power of Hongkong fashion to the fashion industry and tide makers from the United States and from all over the world. The Hongkong Trade Development Council held a fashion show called "Fashion Hong Kong" during the fashion week in New York. Last year, Huang Ziwei (Harrison Wong) and He Shanheng (Polly Ho), who participated in the show last year, will set foot on the stage again, together with the two person design unit composed of the first time participating in the production of Mai Zhi Yun and Xiao Xiao (Cynthia Mak & Xiao Xiao), and will publish the autumn winter fashion series in 2017.

SoHo set up showroom during New York Fashion Week

Fashion Hong Kong Kong is a series of overseas promotion activities organized by Hongkong Trade Development Council. From 2015 onwards, a number of important international fashion stage such as Tokyo fashion week, New York fashion week and Copenhagen fashion week hosted a flyover show to help Hongkong designers and brands display their masterpieces in the global fashion arena at the top international fashion stage. In order to further promote the brand of Hongkong, Hongkong TDC actively cooperate with local department stores and buyer shops to set up a five day "Fashion Hong Kong Showroom" in the Launch Collective showroom of New York fashion city (SoHo). In addition, Hongkong TDC has again worked with the Yuan Yuan Chuang Fang PMQ to showcase 15 unique features in the showroom. Hongkong accessories brand To provide a platform for Hongkong designers to introduce works and discuss cooperation with overseas buyers, media and fashion enthusiasts. The 15 accessories brands are: BIG HORN, Blksheep Empire, CECILIA MA, Fabcessories, FRANCO Y., Hak, LUISA, Y., ",", ",", ",", ",", ",", ",", ",", ",", "and".

Mai Zhiyun (left) and Xiao Xiao (right)

Cynthia Mak & Xiao Xiao

Brand: CYNTHIA & XIAO

About Designer: Mai Zhi Yun grew up in Hongkong, and then went to Central Saint Martins College of Arts and Design to pursue her interest in design and graduated with distinction. After working with Alexander McQueen, Vivienne Westwood, Preen by Thornton and Roksanda Illincic, she returned to Hongkong and worked in various fashion brand retailers. In 2014, she founded Xiao Xiao CYNTHIA & XIAO with knitting expert Hongkong.

Xiao Xiao was born in Beijing, moved to England in 2002, and then studied at Central Saint Martins College of Arts and Design. After graduation, she developed and launched her personal brand in the mainland of China, and subsequently launched CYNTHIA & XIAO in Hongkong with Mai Chi Yun.

About brand: the integration of graphic design and fashion, and the expertise of Shaoxiao in knitting design, create a bold and stylish woman's brand CYNTHIA, XIAO. Its brand has been selected as an entry list of Asian Fashion talents.

Display series: 2017 autumn winter women's wear series, two designers inspired by their zodiac animals, rabbits and tigers, to bring out their love for Chinese tradition and handicrafts. In order to implement the brand tradition, this series runs through the design with complex and detailed details and completes the work with its own hand weaving technology.

Huang Zi Wei

Harrison Wong

Brand: HARRISON WONG

About Designer: Huang Ziwei won the overall champion of the "Hongkong youth fashion designer performance competition" in 1996, and won the award in the Japanese Grand Prix fashion competition in the same year. Huang Ziwei founded his personal brand HARRISON WONG after his master's degree in design in London. He also held exhibitions of personal works in New York, Milan, Shanghai, Taipei, Sydney and Hongkong several times.

About brands: HARRISON WONG provides contemporary and original clothing for metropolitan men. The style of design is avant-garde with personality and low-key elegance.

Display series: 2017 autumn and winter men's wear series, called "Modern Monastic", inspired by the monastery robe, awakening the precious tradition and showing a lively modern sense. The series is made of rich texture cloth. It is perfectly combined with modern design, ingenious level and slender silhouette. The monotone color system is used to reflect the designer's insistence on creating a solemn series.

He Shan Heng

Polly Ho

Brand: LOOM LOOP

About designers: He Shanheng graduated from Hong Kong Polytech University, and he was also a design assistant at The University of Central England in London and Misa Harada Millinery studio in London. He Shanheng has been active in the Chinese market in recent years. He has been a fashion consultant for different Chinese brands. He also won the praise in October 2015 with Fashion Hong Kong Kong in Tokyo fashion week and published the spring summer series in 2016. In February 2016 and October, she released the latest design works in New York fashion week and again in Tokyo fashion week.

About brand: the brand LOOM LOOP, created by He Shanheng, comes from the basic weaving process of weaving and weaving. LOOM LOOP is a brand that combines environmental protection concept with Chinese and Western culture, and uses different environmental protection materials to make contemporary fashion series. The brand uses a material called "gauze gauze". It is a unique national intangible cultural heritage, which is made from Guangdong unique plant, dioscorea.

Display series: the 2017 autumn winter dress series is called "The Separated Lovers", inspired by the classic Chinese love myth. According to legend, the Cowherd and weaver girl are lovers who are separated by the Milky way. They can only meet each other through magpie bridge every year. This series is featured by magpie and cattle, and the cattle design is a tribute to the classic beverage brand in Hongkong.

TDC's small batch purchase and exchange activities after the show.

In addition to arranging business matching meetings for Hongkong designers in the "Fashion Hong Kong Showroom", leading brands to visit 100 stores and meeting with brand agents, Hongkong Trade Development Council (TDC) has brought the "TDC small batch purchase" platform to New York. Buyers interested in Hongkong brands can instantly connect to the purchase page and trade through mobile devices, scanning QR Code placed inside the display room. After the Fashion Hong Kong show, all Hongkong designers will participate in the "Fashion Hong Kong Night" party and meet and exchange with representatives from the fashion industry from all over the world. That evening, participants will learn more about Hongkong's creativity and talent through fashion show.

Hongkong designer Kevin Ho represents Hongkong's participation in Asia Fashion Collection

During the New York fashion week, in addition to the fashion show of "Fashion Hong Kong", Hongkong fashion designer He Yunlin (Kevin Ho) was promoted to the stage of New York fashion week after the recommendation of Hongkong TDC and became the Hongkong representative of the 2016 Asian Fashion Show (Asia Fashion Collection) to display the latest works. AFC is sponsored by Japan's Vantan and PARCO, specializing in developing new designer's fashion plan. He Yunlin will be presenting 2017 autumn and winter series in New York fashion week in February 11th with several new fashion designers from Asia.

Details of fashion events:

"Fashion Hong Kong fashion show"

Date: February 15, 2017 (Wednesday)

Time: 10 a.m.

Location: Gallery 3, Skylight at Clarkson Square, 558 Washington Street, New York 10014

RSVP:fashion_hongkong@hktdc.org

"Fashion Hong Kong Showroom"

Date: 13 to 17 February 2017 (Monday to five)

Time: appointment required

Location: Launch Collective, 495 Broadway 3rd Floor, New York 10012 10012 (located in SoHo District, New York)

Appointment: fashion_hongkong@hktdc.org

"Fashion Hong Kong Night"

Date: February 16, 2017 (Thursday)

Time: 6 p.m.

Location: The Refectory Room at The High Line Hotel, 180 Tenth Avenue (at Avenue), 10011

"Asia Fashion Collection (AFC) Show"

Date: February 11, 2017 (Saturday)

Time: 9 a.m.

Location: Gallery 3, Skylight Clarkson Square, 558 Washington Street, New York 10014

New York fashion week 2017 autumn winter series (New York Fashion Week FW17)

Date: 9 to 16 February 2016

Hashtag:#fashion_hongkong

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