Suning Officially Launched A New Direct Supply Business Mode

It is reported that

Yesterday announced that it will officially start direct supply in January next year.

It is estimated that the annual turnover will exceed 1 trillion yuan.

After more than half a year's research and demonstration, the feasibility study report of "suning.com all direct supply" mode of supply side reform was released by the Ministry of Commerce Research Institute on 7 th.

The report points out that the "suning.com all direct supply" mode is a completely new business mode.

O2O will directly supply products from the manufacturer to the retail terminal, which will effectively reduce the supply chain, reduce circulation and circulation costs, substantially reduce the retail price to enhance consumer demand, and help manufacturers expand market space and achieve win-win results for all parties in the market.

According to the report, the model is practicable, and it is suggested that the application should be listed as the demonstration project of the Ministry of Commerce's supply chain reform.

The so-called "suning.com all things direct supply" mode, that is Suning United Nanjing all things software technology company, relying on suning.com set up online direct supply trading platform, signed brand manufacturers to enter, commodity will be directly below the factory price of shops.

At the same time, it will also open offline experience shop in 67 cities, covering 1 billion 200 million people in the 1 hour drive.

At present, 300 Wenzhou chambers of Commerce have announced exclusive cooperation with "suning.com all direct supply", which means that they will directly bring about 600 000 shops in 3000 large markets nationwide.

According to the projections of the Research Institute of the Ministry of Commerce, Suning's direct supply mode will make the price of direct supply cheaper than the wholesale price of two grades by about 40%, which is about 55% less than that of the three wholesale price.

Yu Hua, a researcher at the Ministry of Commerce, said that the important significance of the direct supply mode is to reshape the supply chain and bring opportunities for pformation and upgrading to the entity store.

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