How Can We Win In The South Of The Yangtze River Without Relying On "Fast"?

According to the world clothing shoes and hat net, we know that the martial arts of the world are not broken. The sunflower Treasure Book of the eastern master, Xiao Li's flying sword skills, Ling Bo's solo master of the Qing Dynasty, the Dali step of the Duke's son, and the anti evil sword method of Lin Yuan Tu.

The reason why the world is invincible is due to the word "fast".

Because the enemy has already been blocked by the throat before it has been launched, and there is no way to see it.

The rivers and lakes of the martial arts are the same.

The community is well versed in this truth, and thus born ZARA, H&M, UNIQLO and other fast fashion giants, with "fast, ruthless and accurate" as the main characteristics, always follow the season.

In the short time, we design all kinds of fashionable clothing and win the fierce competition among brands with overwhelming speed.

But in the boundless universe, not everyone wants to please the public.

Born and thrive on "fast".

03306-HK is an exception that does not take the ordinary road. For ten years, it is a day to stick to the calm, indifferent and solitary temperament. The essence of "Joyful, Natural, Beauteous, Yourself" is carved into clothes with low tone color.

Listing for one year, brilliant results

In 1994, Hangzhou Jiangnan cloth dress Co., Ltd. was established.

As a high-end brand designer in mainland China, the company has set up design, production and sales. It has created three brands: "JNBY", "CROQUIS", "JNBY by JNBY" and children's clothing. It is positioned in the pursuit of life based on its youthful state. Through the interpretation of fashion taste, it can create the symbol of the geographical identity and the interpretation of the life status of nature and self.

In October 31, 2016, Jiangnan cloth was officially listed on the Hong Kong stock board. The stock code was 03306, and the initial public offering was 0.32 times oversubscribed.

In September 18, 2017, Jiangnan cloth clothing handed over the first financial year after the listing.

During the reporting period (June July 2016 -2017), the operating income was 2 billion 332 million yuan (RMB, the same below), an increase of 22.6% over the same period last year, and net profit of 332 million yuan, up 38.5% from the same period last year, and the gross profit was 1 billion 475 million yuan, up 23.9% per annualized year.

Financial Summary of Jiangnan Buyi Annual Report

According to the brand income, the company's women's clothing brand JNBY contributed the most during the reporting period, accounting for 1 billion 364 million yuan, accounting for 58.5%; followed by men's clothing brand CROQUIS 4.89 billion, accounting for 21%; children's and youth brand JNBY by JNBY, Pomme de Terre, respectively, achieved 294 million yuan, 13 million yuan, accounting for 12.6%, 0.6%; household brand JNBYHOME JNBYHOME harvested 1 million 600 thousand yuan, accounting for 0.1%, while women's wear another brand less increased 38% yuan to 38% yuan on the basis of 122 million yuan last year.

Income distribution of Jiangnan cloth

From the point of view of the stores, the total number of retail outlets operated in the financial year in the south of the Yangtze River has increased from 1316 in June 30, 2016 to 1591 in June 30, 2017, including 39 overseas outlets.

Its brand stores have increased in number and its retail network covers all provinces, autonomous regions and municipalities in mainland China and 17 other countries and regions in the world.

Jiangnan cloth store situation

Affected by the sustained performance, Jiangnan Buyi shares began to jump from the second half of this year. Since the listing, the share price has risen by over 60%, and it was once the highest 11.88 Hong Kong dollar shares since its launch in November 16th, and its market value is close to HK $6 billion.

Closing today closed at HK $10.8 / share, or 3.655%.

Jiangnan Buyi share price trend

No doubt, no matter in the consumer market or capital market, Jiangnan Buyi has handed out a satisfactory answer.

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Endogenetic external drive, Jiangnan cloth clothing all the way forward

As a matter of fact, the performance of Jiangnan has been going on for many years.

From the open data, since 2014, Jiangnan cloth has shown the momentum of "further development".

The reason for this is that the quality and creativity of Jiangnan's clothes and clothes make the market bright at the moment. The strategy adopted by fans is also "icing on the cake", and the fast growing domestic adult clothing market has played a boosting role.

Adhere to the color matching of steady and elegant, using pure natural fabrics, with branches and leaves and flowers as ornament, with natural things as the connotation.

In the colorful clothing industry, Jiangnan cloth clothing takes the designer brand as the core competitiveness, matches its unique impressionist style of painting, is calm and aloof and independent, and makes the black, white and gray tones into an alternative fashion, and has a super high recognition in the mass market.

And the impressionistic, casual and unrestrained feelings in the inner court coincided with the time when some of the younger generation's attitudes and pursuits towards life were highly appreciated.

In marketing, Jiangnan cloth clothing adopted the strategy of "fans economy" which is different from traditional clothing enterprises.

We can build up popularity through targeted promotions, integral exchange benefits and membership exclusive benefits, enhance shopping experience, enhance the stickiness and loyalty of members, and attract potential fans.

As of June 30, 2017, it had more than 2 million member accounts and an additional 800 thousand in the period.

Among them, WeChat accounts for more than 1 million 500 thousand, an increase of 52% over the same period.

The number of active member accounts has exceeded 260 thousand, and the number of member accounts over 2017 yuan in fiscal year 2017 has exceeded 118 thousand yuan, and its consumption Retail sales have reached 1 billion 400 million yuan.

Data on the membership growth of over 5000 yuan in the year of the year in the south of the Yangtze River

In addition, the rapid development of the adult clothing market has paved the way for the development of Jiangnan cloth.

According to China industrial information network, the scale of China's adult apparel market has increased from 809 billion 400 million yuan to 1 trillion and 50 billion yuan over the past 2011-2015 years, with an average annual compound growth of 6.12%.

The scale of China's clothing market will continue to expand in the future. According to the forecast, the scale of China's adult clothing market will increase by 6.76% in average in 2016-2020 years, exceeding 1 trillion and 400 billion yuan in 2020.

With the rapid growth of the industry and the quality of "both inside and outside", the quality will not be chasing, not imitating, and not going with the flow. The south of the Yangtze River, though running a small market, has grown the achievements of the public.

And in the world of "fast fashion", which is almost swallowed up, the market may sigh: luckily, we still have cloth in the south of the Yangtze River.

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