Fancy Yarn: How Big Is Room For Development In The Future?

14-16 March, fifteenth session China International Textile yarn (Chun Xia) Exhibition (hereinafter referred to as 2018yarnexpo spring summer yarn Exhibition It will be held at hall 5.1, National Convention and Exhibition Center (Shanghai). Two seasons a year Yarnexpo yarn Exhibition It can definitely be said that the industry exhibition, business docking of the industry event, it for the industrial chain upstream and downstream to build a good platform for accurate information transmission and effective docking. In recent years, the fancy yarn has been growing rapidly, and its scale has been gradually expanding. The impact of the yarn has been increasing year by year. For the businesses and buyers, the colorful yarn, colorful and different styles of fancy yarn products represent both the achievements of their efforts over the years, as well as the direction and hope for their future development.

With its unique yarn structure and colourful appearance, fancy yarns have always catered for the pursuit of fashion and individuality. In recent years, with the development of the domestic consumer market and the change of brand demand, there are more and more different styles of products. The fancy yarn market is also getting bigger and bigger. What kind of fancy yarn is the most important concern in the new era? What are the key factors affecting the quality of fancy yarn? What are the key points in the development of fancy yarns? 2018yarnexpo spring summer yarn Exhibition What are the expectations? With these questions, I interviewed a number of fancy yarn exhibitors and launched a deep dialogue with them to understand the fancy yarn industry in their eyes.

　　 Quality -- eternal topic of enterprise survival

For fancy yarn enterprises, quality is always the key to the survival of enterprises. After decades of development, fancy yarn has developed greatly in both the category and the craft. The team of fancy yarn is also growing. For production enterprises, the key factors affecting the quality of fancy yarn are embodied in all aspects, but there are slight differences according to the specific production conditions of each enterprise. "What does our customer care about? For a brand, the quality of yarn itself is very critical." Wu Guoxian, general manager of Longyou Sheng Sheng Textile Technology Co., Ltd.

In Wu Guoxian's view, fancy pattern is very important to meet the needs of customers. At the same time, it needs to be used very well in weaving and finishing. For example, the similarity of style, the color change of raw materials, and so on, it is necessary to cooperate with each other in the whole chain. Fancy yarn manufacturers need to cooperate with downstream weaving factories, dyeing and finishing factories, and use fashionable elements such as flower pattern and color to improve the grade of fancy yarn products.

Li Mian, general manager of Jiangyin haqiang Textile Co., Ltd., told the author that the key factors affecting the quality of fancy yarn are three: first, raw materials, such as yarn cotton, which are naturally different from those of low cotton and high cotton blended yarn, which need to be determined according to the needs of customers. The two is the management of the workshop. In the textile process, the technical control is very important. Some workshop management is not in place, batches of confusion will affect the quality. The three is service, quality not only includes products themselves, but also includes after-sales service of products. Li Mian said: "for example, if we cooperate with customers, it is not a simple way to issue yarn to customers without asking. This is not a lasting way of cooperation. But after the sale of yarn, through the late service follow-up, to ensure product quality.

"Fancy yarn as special yarn, color and color fastness are the key factors affecting the quality of fancy yarn." Xu Binsheng, sales manager of Shanghai Shen Mei gold wire Co. Ltd. In his view, "usually customers have higher requirements for yarn gloss, because the gold and silver wires require higher brightness themselves, and if the color is dark, they will not play the role of embellishment. At the same time, gold and silver thread is also particular about color fastness. Xu Binsheng said. In this regard, Yang Xueyan, export manager of Rizhao line Co., Ltd. also holds the same view.

Weng Jiaoshi, general manager of textile department of Shanghai Yang Shi Industrial Co., Ltd. believes that there are many factors that affect the quality of fancy yarn, such as raw materials, equipment, technology and technology in the production process. The raw materials of fancy yarns need to be diversified, and the development of new materials with high quality and environmental protection is also very important. Through the adjustment of the machine, we can develop fancy yarn with different structure. Therefore, the transformation of equipment is also particularly important.

　　 Innovation -- diversification catering to the market

Innovation is necessary for the development of any brand. However, innovation is not "out of thin air", nor is it "empty imagination". It must be built on quality. Quality often stems from the tradition that it sticks to.

Xu Binsheng said: "in fact, we will launch one or two new products every year. In addition to our own research and development, new products will be combined with raw materials factories to jointly develop products based on innovative points, and create products with high market acceptance."

Li Mian said that in recent years, with the increasing demand for fancy yarns, fancy yarns have developed rapidly, and a new variety will soon be imitated by other factories. This requires the continuous innovation of fancy yarn enterprises. Li Mian further said: "in 2017, we adjusted the direction of production according to the market situation, purchased crochet machines, and began to formally produce after the Spring Festival in 2018. After technical adjustment, our products will be more complete. This is the structural adjustment we have made for the fatigue psychology of the market and consumers on the old products, and our development direction is to develop at the middle and high end."

"In the past two years, with the gradual improvement of market acceptance, Jiangyin Hao Qiang has increased its fashion research and development efforts. Next, we are considering how to expand the application field of fancy yarns, for example, some functional materials and some natural raw materials, such as wool and semi worsted fabrics. In the current market, we all have great efforts in developing fancy yarns. Fancy yarn enterprises spend a lot of time and energy to fully communicate with customers and understand customer needs. Now there are more and more fancy yarn enterprises participating in the Shanghai exhibition. There are not many enterprises that can really do well in meeting the needs of customers, because customers have different requirements for fancy yarn enterprises and ordinary yarn enterprises, so we need to concentrate on innovative research and development.

While ensuring the sustainable development of basic technology and technology, Shanghai also focuses on the diversification of raw materials and the transformation of equipment, and is committed to developing new raw materials to meet the needs of different consumers. For example, the use of fancy yarns in worsted fabrics can not only maintain the high quality of worsted fabrics, but also make the fabric surface slightly fancy. There is also the core of the core yarn to add super soft gold and silver filaments, so as to achieve the desired visual effect. In addition, in terms of color matching, it is also the focus of the work of enterprises. Different dyeing and color weaving techniques show the tone and visual sense of impact, which are also in line with the pursuit of differentiation and individuation in modern society.

When it comes to difficulties in research and development and how to break through, Wu Guoxian told her that in her view, popular colors and popular patterns are hard to break through. She said: "we will refer to the trend of fashion every year and develop new products with customers' preferences. If there are 100 new products approved by the market, then 1000 or more products will be developed."

"Quality assurance of raw material fiber can be said to be one of the difficulties of innovation. How to choose better raw materials involves the strength, color and style of the yarn at the later stage. And technological control is also a difficult point of innovation, because the development of new products, how to debug equipment must be constantly explored, and the whole process of exploration will be relatively long. Li Mian said frankly.

Weng Jiaoshi believes that the innovative research and development of fancy yarn involves many factors and is gradually stable. At this stage, there are still more chemical fibers in raw materials and less natural raw materials. Nowadays, consumers are paying more and more attention to the green, healthy and environmental protection of natural fibers, sometimes it is difficult to satisfy consumers' comfort and natural pursuit. Next, fancy yarns enterprises need to develop more natural fiber applications. Through blending mode, improving fiber spinnability and process complexity, fiber properties complement each other, so as to cater for the fashionable and comfortable needs of various markets, including high-end consumers.

　　 Promotion -- Consideration Based on consumption demand

With the continuous improvement of market acceptance, the market space of fancy yarns is also increasing. The demand for fancy yarn has gradually increased from beauty to better comfort and functionality. Fancy yarn enterprises are also continuously making efforts in three aspects, namely, diversification of raw materials, equipment transformation and technology, in order to cope with changing market and consumer demand.

Xu Binsheng said that the market has never been short of competition, especially in the context of the rise of labor costs and raw materials in China. For example, clothing should be lighter and lighter when it is warm, which should be the goal and direction pursued by fancy yarns. If yesterday was only limited to food and clothing, today is only limited to the embellishment of food and clothing, then the future needs more functional direction. That is, traditional industries need to combine technology development. " Xu Binsheng said.

"We hope that equipment suppliers can develop better equipment for fancy yarns. Next, we plan to use functional elements, such as graphene, on fancy yarn products, so that they are both fashionable and functional in appearance, such as moisture absorption, sweating, health care, antibacterial and so on. In this way, the acceptance time of the market will be longer, because the cost will increase, the added value of products will also increase, and the acceptance of customers will have a process, but in the end, we still have to go this way. The next 2~3 years are the flourishing development of fancy yarn. Small factories without technical content and R & D capability can only imitate simply. Each fancy yarn product has its life cycle and will gradually form a trend. That is, some enterprises make brands, and some enterprises make output. Wu Guoxian said.

Weng Jiaoshi told the author that the application of fancy yarns is extensive and changeable. According to different methods, we can produce different shapes, colors and styles. All kinds of fibers can be used alone or in combination with each other to complement each other and give full play to their inherent characteristics and create different effects. Therefore, the demand for fancy yarn should have more room and development. In terms of market development, we should actively develop new fancy yarn varieties, because now many fancy yarn enterprises are mostly sample producers, and lack of independent brands and trademarks. There is also a lack of uniform product quality standards in the industry. Promote products and enjoy a certain reputation in the market. The most important thing is to improve the quality and speak on the quality of the product. More exchanges should also be made in the industry to achieve complementary advantages among enterprises.

　　 Looking forward to seeking greater opportunities for development

With the continuous upgrading of the two seasons in a year, the convenience and universality of the interaction between exhibitors and buyers have been gradually enhanced. Fancy yarn has also found its own market and positioning in the joint exhibition. More and more fancy yarn enterprises are participating in the joint exhibition of the two quarter of each year to seek greater development opportunities.

Xu Binsheng said that as a company specializing in the production of gold and silver wire, every exhibition has been fruitful, and we can find new raw materials that inspire new research and development. If there are breakthroughs or developments in raw materials, we can make progress with the innovation of raw materials. In his view, the annual fancy yarn exhibition area of yarnexpo yarn exhibition has played a certain role in promoting the development of fancy yarn industry. The annual volume of people's flow has gradually increased, and the quality of spectators has also improved steadily. "For us, it is the purpose of our exhibition to let everyone know us through the exhibition, and further deepen our cooperation intentions." Xu Binsheng said.

"Every year we will bring a large number of rich products to participate in the exhibition. Before the booth, the flow of people is endless. Through the exhibition, we can communicate with each other, and every exhibition will be full. The exhibition played a very important role in promoting the overall development of fancy yarn, and provided a good platform for buyers and suppliers of fancy yarn. Frankly speaking, there are not many enterprises in fancy yarn production. It is the purpose of our exhibition that we can find a marketable partner through the exhibition. Wu Guoxian said.

Weng Jiaoshi said he was looking forward to the 2018 yarnexpo spring and summer yarn exhibition. She said: "for many years, I have been attending this exhibition. Every time I look forward to communicating with my colleagues, making information more fluent and complementary among enterprises. Expand the application field of fancy yarn, and promote the development of our textile industry. I hope this will bring more benefits and show our professionalism to our customers.

Referring to the hope placed on the exhibition, Li Mian expressed the hope that there would be more quality observers, so as to achieve a qualitative leap from quantity accumulation. At the same time, we hope to expand mutual influence through exhibitions.

Yang Xueyan hopes to better publicize products through exhibitions, so that products can be better recognized and concerned. He admits that many new products will be released through exhibitions this year, so we can wait and see.

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