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Online Business Needs Huge Luxury Tom Ford Brand Official Business Website Expanded From The United States To Britain

2018/3/29 20:56:00 270

Online BusinessLuxury GoodsTom FordE-Commerce WebsiteUSAUK

Since the launch of the e-commerce website in the US in 2014, the American fashion designer Tom Ford has announced the launch of the brand's official website in the UK and its e-commerce business for the first time.

Tom Ford said that tomford.co.uk is an extension of the luxury experience of Tom Ford boutique, and its function, content and aesthetic design will be consistent with the US website.

The products in the website will include all products of Tom Ford, including men and women's wear.

Ready-made clothes

Accessories, glasses and cosmetic products.

In addition, the website will also be equipped with navigation, screening and positioning functions to create an intuitive shopping experience.

Tom Ford said that since the launch of the e-commerce website, it has become the fastest growing distribution channel of the company.

It is also logical to expand the electricity business to the UK because the company sees the UK.

market

Huge demand.

Before the Tom Ford business website entered the UK, the first brand store of the Tom Ford Beauty beauty makeup product line opened in November last year in London Covent Garden.

This is the first independent store of Tom Ford Beauty, and is the only offline store that is completely built for the Tom Ford same name beauty makeup product line.

(see "ornate ambition" report: reveal the three main points of Tom Ford beauty makeup first store, annual sales of brand beauty products, three years, 1 billion dollars).

The launch of Tom Ford is part of a partnership between the company and the Est e Lauder, a high-end beauty giant in the United States. The opening of the store highlights the appeal of the brand to British consumers. Ford

Considering that the makeup business is clearly the most significant growth point in the UK market, the beauty products of the Tom Ford UK website will contain a series of important new products, and launch the "color search" function to enable consumers to buy lipsticks according to their color and color numbers.

Signature and Private Blend Blend series perfume will also be launched on the website, and others include the new Fucking Fabulous and Vanille Fatale series.

In addition, Tom Ford UK electric business website also launched the latest anti blue light glasses.

The brand is the first and only luxury brand to integrate this technology into spectacle products.

Tom Ford said that the technology is designed to reduce the risk of users' daily exposure to harmful blue light emitted from LED screens, such as smart phones, computers and tablets.

At present, consumers visit Tom Ford, UK website will be able to find the latest brand spring and summer 2018.

Ready-made clothes

And accessories series, you can also purchase through the convenience of the "purchase form single product" function.

The website will provide free delivery and return service, and will also provide "service on the day" in London.

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