Hollywood Actress Gwyneth Paltrow Creates Personal Lifestyle Brand Goop

Hollywood actress Gwyneth Paltrow founded

Lifestyle website Goop announced the completion of a $50 million C round of financing, including NEA, Lightspeed Venture Partners and Felix Capital.

After the current round of financing, the total financing of Goop has reached US $82 million.

Goop said that the new round of financing will mainly be used to expand the international market, and mentioned that the focus of development before the end of the year will be European electricity supplier business and various promotional activities overseas.

Last December, Goop has just expanded its business to Canada.

In August 2016, Goop completed a $10 million B round of financing.

Goop said that sales have increased rapidly in the past two years, and sales in each year have reached two times that of the previous year.

It will also exceed 100%.

In addition to the growth in the international market, the new Goop product line, including fourth fragrances, a new skin care product and household products, will be the main driving force for Goop's 2018 sales growth.

According to the source, Goop's valuation has reached $250 million, and sales in 2016 were between $15 million and $20 million, but the company declined to disclose whether the figures were in line with the actual situation.

At present, Goop has not yet made profits, and the total number of employees is 150.

Although in the early 2008, Goop was just a platform for Gwyneth Paltrow to share life advice with people, such as shopping guide and beauty experience, but Goop has been very diversified since its development.

In 2012, Goop launched an electronic commerce platform for sale.

Accessories and recipes.

In 2016, Goop launched its own brand products, including skin care products.

Perfume and other household products.

On the day of the launch of last year's female vitamin Goop Wellness, the sales volume exceeded $100 thousand.

In addition, Goop's e-commerce platform also sells other non Goop brand goods.

Goop also launched Health Guides, magazines and other publications, and launched podcasts this month.

In the first issue, Paltrow interviewed the US housekeeping queen Oprah.

In addition to online sales, Goop opened a store in Losangeles and opened flash stores in many other cities.

As a famous actress in Hollywood, Gwyneth Paltrow is not only using its popularity to promote Goop, but also a CEO and creative director of the company, which is responsible for managing day-to-day operations.

However, some commodities sold by Goop have also brought controversy to them.

Last summer, Truth in Advertising, a private regulatory body, claimed that more than 50 false or misleading contents were found on Goop's website.

Gwyneth Paltrow is not the only Hollywood actress to join the Internet venture. Blake Lively and Jessica Alba have established their own brands.